As we move into the digital age, an event planner can take advantage of useful technology to improve the quality of events and attendee experience. Whether it is embracing the virtual event, which is here to stay, integrating more creative ways to put on a hybrid event, or employing technology at physical events, event professionals should stay poised for these new opportunities. One of the biggest possibilities of future events is the implementation of facial recognition, artificial intelligence, and other event technology for event registration and check-in. Facial recognition is becoming big in the technologies that we use every day, and it only makes sense that it would be a vital part of the event planning process. Read on to learn about facial recognition and why it will likely be the future of event check-in.
Facial recognition is the ability for technology to recognize, identify, and verify the identity of an individual. Face recognition uses face markers for identifying an individual, and faces in photos and video can be tracked. Face recognition has been used by law enforcement as a way of identity verification during traffic stops or as a way to find a perpetrator. It’s also been used, most recently, at large events like sporting events in order to ensure that spectators are not a risk to the athletes or event-goers. While this big tech might sound like something out of a sci-fi movie, face recognition has been readily adopted into the technology we use every day. Android and iOS mobile phones now use this technology as a type of passcode. The individual’s facial structure (specifically the locations of their eyes) might be scanned to determine if the individual is a match to the device’s original data. Retina scanners are another example of this, which are being used on Android and Windows devices. Facial recognition technology is another cog in the machine of biometrics recognition and biometric identity verification. While some are cautious against this type of technology, it is becoming increasingly commonplace. Similar to how the fingerprint scanner was new and potentially dangerous technology, the facial recognition scanner could be dangerous. However, its use in everyday items like computers and mobile devices means that it is the way of the future, and, in time, people are likely to become more comfortable with it.
In early March 2020, events industry trends suggested that facial recognition was bound for use in the events space. However, with the rise of the COVID-19 pandemic, and the forced shut down of events globally, we haven’t yet seen the true potential of facial recognition in use at events. Nonetheless, we here at Accelevents still forecast that facial recognition will be necessary for in-person events, and they may even be one technology that would improve regulatory compliance around COVID-19. At times during the COVID-19 pandemic, events have been allowed to resume, but many were forced into unmanageable situations. From requiring an unprecedented level of sanitation at events to limiting crowd sizes, event planners were in a bit of a bind.
One way that facial recognition can improve this process, in particular as it relates to COVID-19, is by reducing the wait time that event attendees experience during the check-in process. The check-in process has been notoriously difficult even in the best of times, so managing the number of people in a given area, for example, especially as required during the pandemic can be next to impossible. Implementing facial recognition as a check-in protocol might reduce the wait time for these individuals, allowing your team to move checked-in participants through to the areas where they are allowed and can be spaced out as required. Facial recognition check-in can also provide an added amount of technological automation and synchronization between the in-person event space and the event planning technology. If you are using sophisticated software like Accelevents in order to register guests, then you will want to keep the event data synchronized even during an in-person event. By bringing a mobile device to the event check-in, like an iPad or iPhone, and allowing facial recognition to do the job for you, you will improve the check-in process (which is stressful in general), show off the powers of technology in the event space, and impress upon attendees that your event is modern and ahead of the technological times.
Naturally, as an event professional, your first step is likely to wonder how you can start to implement this kind of technology. There are a few things that can be considered in this realm. The first step is having updated devices that can house the facial recognition tech. A dated iPhone or Android might not have these capabilities, so you will either need to rent or purchase updated event technology, like mobile devices, new iPhones, iPads, tablets, and Android devices so that the facial recognition technology will work. The next step is then identifying where facial recognition can be implemented. If you are working with dated event planning software, then it is highly likely that you won’t be able to implement this technology into your event planning software. The next step would then be to transfer to a software that can do this or at least one that expects to scale alongside this technology. A platform like Accelevents is the best fit for this since they are continuing to add adaptable and smart technologies to its platforms. While a ready-to-use facial recognition system might not be here right now, there are things that you can do to prepare yourself for it. Start budgeting for these technological improvements, such as buying the updated event tech. If you start the process now, then you won’t feel rushed when the time comes for your team to purchase this technology. Start researching event planning software, as well. Consider software like Accelevents which is constantly being updated.
Not only will facial recognition software become extremely convenient during the event check-in process, but it will allow for more events to be running even during stringent COVID-19 regulations. As an event organizer, introducing to your team or the brand you are working with to facial recognition will provide many benefits that will keep you and your brand ahead of the curve. It can also show sizable improvements in future event registration to improve this process. Staying on top of the game in event production is crucial, and it can make or break your next event. Stay with a brand like Accelevents, which is committed to continually improving and updating technology for a sophisticated event.
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