Those who have organized a larger scale fundraiser know that a major source of proceeds comes from sponsorship. By sponsorship, we mean organizations or individuals who are willing to contribute significant funds to your fundraiser, typically in return for some type of recognition.
While attracting sponsors is valuable for your fundraiser, it is not always easy. One of the most important steps you can take to ensure that you are ready to solicit sponsors is to create a Fundraiser Sponsorship Package. In today’s edition of the Modern Philanthropist, we will cover the major attributes of a great sponsorship package. For more content from the POV of an event host, check out our post on building committees and soliciting sponsors!
1. Event Description
First and foremost, take a small portion of your package to describe your upcoming fundraiser. Here, include date, time, venue, and who the event will be benefiting.
2. Background / History
Also important is relating sponsors to your cause. You can do this by providing some background and history on the organization you are supporting. And remember to take some time to talk about the progress your fundraising event has made over the years, as sponsors will alway want to see growth!
3. The Ask
Next, it’s time to ask for help from prospective sponsors. This typicallyconsists of some wording that describes how sponsors can participate, or maybe even what a contribution will mean for your organization. For example, will a contribution of $1,000 help treat a hospital patient for two weeks? If so, let your sponsors know these details!
4. Sponsorship Tiers
One of the most important parts of the sponsorship package is your sponsorship levels. These tiers describe what a sponsor will get for different contribution amounts. Typically, levels are broken into names such as Platinum, Gold, Silver, Bronze, but feel free to create your own custom names that play into your event.
Common things that will be part of the different levels of sponsorship include:
i.e. donate $25,000 to have the event named after you or your organization. For smaller contributions, offer to let a sponsor have naming rights to different portions of your event (the DJ booth, the open bar, etc.)
This can include presence of a sponsor’s logo on all email or online communication, as well as physical event signage and photo backdrops
Tickets to the Event
Because it’s a kind gesture to offer free admittance to a sponsor that is giving you a large amount of money!
5. Event Statistics
Always be sure to include any data you have collected on your past events to entice your sponsors. Do you typically have a very high attendance from a demographic that potential sponsors are dying to get in front of? Does your event website generate massive amounts of online traffic and impressions leading up to the event? Tell your sponsors that they can share in this exposure and excitement!
6. Contact Info
Finally, don’t forget to include your contact information and address to which your sponsors can send their contributions, as well as any materials you will need for them (logo files, etc.)
Keep in mind that while your sponsorship package is a great start to getting sponsorship contributions for your event, this is only the first step. From here, you will want to work your network in order to create conversations with the right people that may lead to sponsorship opportunities for your event!