Top Trends in Virtual Events in 2022

January 28, 2022

Accelevents

hybrid events

By Ruby Abanto, Customer Support Representative, Accelevents

Everyone is excited to go back to in-person events, but it can't be denied that the future of large-scale corporate events has transformed in a big way over the last few years.

The entire world shifted rapidly to meet the demands of a new reality, hastening the rate of digital change that would usually take decades. While everyone has long understood the importance of digital and virtual platforms, no one expected them to become the main point of our lives almost overnight.

So, to help you keep ahead of the game, here are the latest virtual event trends and technologies you can count on in the near future.

Event Apps

Everything's better with apps – and the same is true for virtual and hybrid events. With a robust event app that functions as an extension of your virtual and hybrid event platform, you can provide your guests with a smooth and integrated experience.

Your app will keep your in-person and virtual attendees on the same page, especially in hybrid events. They may absorb the same information, network with other attendees, ask questions to presenters, etc. Using an event app also increases the likelihood of additional attendees tuning in, especially virtual ones who join sessions from home or while traveling.

Gamification

Gamification is a dynamic and entertaining way that virtual event planners increasingly use to engage attendees while creating value for them, you, and your sponsors. Incentives like prizes for the top three participants on the leaderboard can urge attendees to participate more. These strategies entice people to attend your event, keep them happy, and make them excited about the event's pace.

So how does this translate to virtual events?

Here are some tips for making your next virtual or hybrid event more enjoyable and engaging:

  • Mail each attendee a "Swag Bag"
  • Launch interactive polls
  • Reward social media mentions
  • Build an engagement leaderboard

Language translation

When planning an international event, language has been a roadblock for attendees to engage with events in the past fully. Even though English is the most commonly utilized language for events, it is ideal for guests to understand the material in their local language.

Adding closed captioning to your session is an excellent example. Accelevents' iframe functionality enables you to incorporate a third-party closed captioning platform. An iframe, alternatively called an inline frame, allows the embedding of interactive media into a page. It is used to incorporate closed captioning provided by a source such as StreamText. Another option is to propose that your attendees install the Google Translate Extension for Chrome. This enables the translation of any highlighted text.

These elements can help you reach more people by removing language and accessibility barriers. You can also invite speakers and attendees from all over the world because your content is now available to everyone. This makes your event more relevant and popular.

All-in-One Live Streaming Solutions

Multitasking is a must for event organizers, and they may expedite their online events by offering live streaming alternatives to attendees. They need a single platform to manage in-person, hybrid, and virtual event components.

There are several live streaming services available. Ideally, you want something tailored specifically to your event requirements. For example, is your event built on panel discussions? What about workshops and breakout sessions? Do you intend for your attendees to network? Do you have sponsors interested in establishing a connection with the attendees? It all depends on the event's objective and how you want your attendees to experience it.

Virtual event trends that are here to stay

You won't fall behind if you follow the latest trends and technology. Keep in mind that modern digital progress is a never-ending cycle, so event organizers will need to constantly update their event practices and processing to meet the needs of their attendees.

Events are more meaningful and memorable when event organizers respond to attendees' needs and provide them with methods to interact authentically. After all, an event's success is determined by the quality of the attendees' experiences and their sense of involvement.

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