The Winter eConference

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SUMMARY

La Fleur’s 2021 Winter eConference is a two-day digital educational event for the global lottery industry. Our eConference will cover a wide variety of topics.

On Day 1, we will start with a panel on Innovation with some of the brightest minds in the North American lottery industry, and then we’ll have a panel on iLottery. We will then have two concurrent Round Table discussions on eInstants and Scratch Tickets. At 1 pm EST, we will have two panels. The first panel will be on Sports Betting and the second will be on Instants. To wrap up Day 1 of the conference, we'll have two more Round Table discussions on Retail Innovations and Digital Advertising.

On Day 2, we will start with a two-hour segment on European Lotteries. We will first have a panel discussing trends for Traditional Products, like lotto and scratch tickets. Then we will discuss iLottery and E-commerce Trends. Finally, we'll conclude the European Lottery segment with a "La Fleurs' Marketers Round Table Meeting." Six European lotteries will discuss their marketing strategy for 2021.

In the second half of Day 2, we return to the North American market. We will begin with a lottery director panel on Mega Millions and Powerball. We will then hear from three major U.S. retailers on how they are working with lotteries: 7-Eleven, Kroger, and Circle-K. We will conclude the conference with two breakouts. The first will be a Round Table Discussion on Draw Games. The second will be a Live Focus Group, where lotteries can hear directly from consumers.