It’s never been a better time to be a TV viewer. Unlimited choice, unlimited access.
And there’s never been more opportunity and flexibility for TV advertisers. New data and tech capabilities have ushered in the era of advanced TV and a world of new ways to use TV.
But these huge positives also pose a considerable challenge: it’s never been harder to measure TV viewing and advertising as it spreads across time and platforms.
Thankfully, there are major initiatives afoot to crack this challenge, and this event will focus on one of the most sophisticated: CFlight.
CFlight has been developed by Sky as a means of measuring total reach and frequency across their linear and VOD offerings. And, later this year, both ITV and Channel 4 will come on stream with CFlight too, meaning that advertisers will be able to see the total reach and frequency of their campaigns across all forms of TV.
This event will zero in on CFlight, what it is, how it works, what it will provide, and when it will be available. It’s also your chance to question key people behind this ground-breaking new cross-broadcaster measurement initiative.