Topic:

Rethinking OOH Targeting for 2026: Building a Digital Footprint 

Description: 

In this session Blue Bite will explore how advertisers can rethink OOH targeting in 2026 by transforming real-world exposure into a first-party digital footprint. The discussion will cover how mobile geofencing, Shadowfencing, and Outdoor Lookback Retargeting convert OOH and point-of-interest exposure into addressable audiences, extend reach through cross-device targeting across mobile, CTV, and desktop, and scale performance using lookalike modeling. The session will also highlight how enhanced attribution — including conversion lift, verified walk-ins, brand lift, and sales measurement — enables brands to move beyond reach and prove true business impact in a fragmented, privacy-first media landscape. 

Special Guest:  

Tom Coyle, Sr. Media Advisor, Blue Bite