The media industry is in the midst of profound disruption—new technologies, fragmented channels, evolving measurement standards, and increased client scrutiny mean negotiations are more complex than ever. To thrive in this environment, professionals need strategies that not only secure immediate wins but also preserve long-term relationships and create shared value across the ecosystem.

In a landscape where yesterday’s playbook no longer applies, participants will walk away from this special webinar ready to create win-win outcomes that sustain growth and relevance.

This interactive session will equip DPAA members with proven frameworks and innovative ways to harness AI for negotiating in ways that protect margins, build trust, and accelerate innovation.

Participants will learn how to: