Its shareholders are Channel 4, ITV, Sky Media, WarnerMedia and UKTV, who together represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Associate Members are Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv (South Africa), and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.