Donor Engagement

What Donors Want

2016-12-06T05:50:09-05:00October 30th, 2016|

Your organization has a number of people working there - lots, or a few - who all serve different roles. When I worked at a university, there were staff focused on recruiting students, there were staff focused on the student experience, there were professors, there were administrators, there were all sorts of people meeting different [...]

How to Convert Event Attendees into Donors: Q & A with Claire Axelrad

2016-12-06T05:50:09-05:00October 19th, 2016|

Today we’re interviewing Claire Axelrad, principal of Clairification. Claire has had 30+ years of in-the-trenches fundraising experience – including lots of events.  She says she has a love/hate relationship with them, the “hate” part being the fact that they can be huge time suck unless you incorporate strategies to convert your event attendees into donors.  [...]

7 Ways to Turn One-Time Donors into Repeat Donors

2019-04-29T00:09:44-04:00September 22nd, 2016|

For today's post, we are featuring a guest blog article from Jeremy Silverstein, Vice President of Operations and Vehicle Dispatching at Goodwill Car Donations. According to donor management software company Bloomerang, 60 percent of an organization's supporters are one-time givers. While any kind of support for your nonprofit is great, the true reward of all your [...]

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