Thursday, January 14

2021 Dollars & $ense Annual Seminar and Tradeshow

2020 Recap: "Under Pressure" & 2021 Looking Ahead: "We Will Rock You"

Welcome to Dollars and $ense 2021!

2020 Recap: "Under Pressure" & 2021 Looking Ahead: "We Will Rock You"

Our annual Dollars & $ense Seminar and Trade Show is one of the North Coast’s longest running and most widely attended wine industry tradeshows for grape growers and vintners.
Don't miss this opportunity to hear from our incredible list of speakers covering a range of topics and hear details of Sonoma County Winegrowers 2021 strategy.

This year, we have adapted our annual event to a virtual format, including our keynote speaker, updates from SCW and Sonoma County Grape Growers Foundation,
a bulk market update, break-out sessions, virtual trade-show and a socially-distanced, drive-through lunch for growers.

Remember to hit the REGISTER button to sign up for the sessions.

Agenda:

8am
Virtual Trade Show Opens

9am
Keynote
Ray Isle, Executive Wine Editor, Food & Wine

2020 Recap: "Under Pressure" & 2021 Looking Ahead: "We Will Rock You"
Karissa Kruse, President, Sonoma County Winegrowers & Executive Director, Sonoma County Grape Growers Foundation

10:25am
Breakout Sessions & Virtual Trade Show Reopens
Visit one of our exhibitors in their virtual tradeshow booth or attend a couple of break out sessions. Choose your own path from a variety of topics and speakers; each session will be approximately 10-15 minutes. See sessions listed after full agenda.

11:20am
Industry Update
Danny Brager, President, Brager Beverage Consulting, & Peggy Gsell, Client Business Partner, Nielsen

State of the Grape & Bulk Wine Marketplace
Glenn Proctor, Partner, Ciatti Company

12:30pm
Presentation of the Nick Frey Community Award

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Breakout Sessions Include:
Climate Adaptation Certification Pilot Program
Laurel Marcus, Executive Director, California Land Stewardship Institute

Evolution of Evervyine & Opportunities for Sonoma County’s Growers
Keith McCall, Everyvine.com

Smoke Exposure and It’s Impact on Grape and Wine Quality
Anita Oberholster, Associate Extension Specialist of Enology, Department of Viticulture and Enology at the UC-Davis

Federal & State Regulatory Update
John Aguirre, President, and Michael Miiller, Director of Government Relations, California Association of Winegrape Growers

A Brief Overview of Disaster Preparedness for Vineyard Workers
Alma Bowen, Founder & Executive Director, Nuestra Comunidad

Sonoma County Board of Supervisors 2021 Priorities
Supervisor Lynda Hopkins, 5^th District

Crop Insurance 101
Shannon Antonini, Crop Insurance Consultant, American AgCredit

Congressional Update for 2021
Representative Mike Thompson (CA-05)

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In a time with so much change, this meeting is a great way to kick-off the new year and prepare for what's to come in 2021.

If you have any questions or would like information on event sponsorship opportunities,
please contact Alisha Basich at 707-522-5867 or: alisha@sonomawinegrape.org
For support, please contact Fabian Jauregui at: fabian@sonomawinegrape.org

To learn more, visit our website at sonomawinegrape.org

Enjoy!