Build hands-on skills in crafting and delivering clear, accurate, and timely information to the public through both traditional news outlets and modern social media platforms. This training explores essential components of effective public communications, including how to create and implement departmental media policies, navigate the legal and ethical boundaries of pretrial publicity, and understand the inner workings of news organizations.
Participants will also learn practical techniques for preparing for media interviews and leading press conferences, along with best practices for communicating during high‑stress situations. From major criminal incidents to natural disasters and acts of terrorism, this course equips you to serve as a confident, credible spokesperson in any scenario.
Key Highlights
Creating and implementing departmental media policies
Understanding pretrial publicity guidelines and limitations
Navigating the structure and operations of news organizations
Preparing for and conducting effective interviews and press briefings
Managing communications during crises and high‑risk events