Speaker: Tony Schwarzman; Founder of Canyon Lake Mobile Golf Cart Repair

Session Desc: What if your most profitable service calls happened in customer driveways instead of your shop? In this innovative session, discover how mobile repair services can unlock new revenue streams while creating unmatched customer convenience. Learn which services translate best to mobile operations, master the logistics of taking your expertise on the road, and discover how to price mobile services for maximum profitability. You'll walk away with a step-by-step mobile service launch plan, pricing formulas that ensure profit on every call, and the strategies to turn your existing service skills into a competitive advantage that literally comes to your customers.

Time: 10am - 10:55am:

Session Title: The Sales System That Runs Itself - How to build processes that turn every team member into a revenue generator

Speaker: Russ Ziegler, CONNECT Dealer Services

Session Desc: Are you tired of being the only person who can close deals at your dealership? In this game-changing session, discover how to build a sales system so effective that every team member becomes a revenue generator, not just your top performers. Learn the framework for creating repeatable, scalable processes that lift performance across your entire team, master the systems that turn average salespeople into consistent closers, and discover how to eliminate your dependence on a few "rock stars." You'll walk away with proven templates, step-by-step implementation strategies, and the blueprint to create sustainable sales success that doesn't depend on who's standing on your showroom floor.

Time: 11am - 11:55am:

Session Title: How to Be the Kindest Gorilla in the Jungle - Reinventing Marketing with Heart and Hustle

Speaker: Paul & Tracy Spraetz, Resort Life Carts

Session Desc: What if your strongest marketing tool wasn’t your budget, but your charm? In this energetic and practical session, Paul and Tracy Spraetz share how Resort Life Carts grew a passionate customer base by combining old-school guerilla tactics with a fresh, character-driven approach. From community events and creative partnerships to contemporary and fun social media and unexpected community pop ups, you’ll learn how being the most engaged dealer in town - by leading with the heart - can also make you the most profitable. Walk away with actionable strategies and real-life inspiration to help your business stand out—without selling out.

Time: 11am - 11:55am:

Session Title: The Profit Center Hiding in Plain Sight - How extended warranties boost margins while protecting customers

Speaker: Greg Lewis; CEO of Electric Warranty Group (EWG)

Session Desc: What if the easiest way to boost your profit margins was sitting right there on your service counter? In this eye-opening session, discover how extended warranties can transform from an afterthought into your dealership's most reliable revenue stream. Learn the psychology behind warranty sales, master the conversation techniques that make customers say "yes," and discover how to position warranties as genuine customer protection rather than pushy add-ons. You'll walk away with scripts, pricing strategies, and a system that turns every sale into a profit opportunity—while actually helping your customers sleep better at night.

12pm – 2pm: Lunch & Expo

Time: 2pm – 2:55pm:

Session Title: Turn Google Into Your Best Salesperson - How search, shopping, and maps work together to drive traffic

Speaker: Chris Emery; Senior Digital Account Manager at Lead to Conversion

Session Desc: Why are some dealers impossible to ignore online while others are practically invisible? In this game-changing session, learn how to make Google work as your 24/7 sales team by mastering the powerful trio of search, shopping, and maps. Discover the simple tweaks that get you found first, the Google Shopping secrets that showcase your inventory, and the Maps optimization tricks that drive customers straight to your door. You'll leave with a step-by-step playbook to dominate local search results and turn online browsers into showroom visitors—without spending a fortune on ads or needing a computer science degree.

Time: 2pm – 2:55pm:

Session Title: Your Biggest Business Problem Lives Between Your Ears - Transform limiting beliefs into breakthrough results

Speaker: Josh Muller, Founder, Maple Creek Coaching

Session Desc: What if the only thing standing between you and your best year ever was your own thinking? In this transformative session, discover how the mental barriers you've built are quietly sabotaging your dealership's potential. Learn to identify the limiting beliefs that keep you stuck, master the mindset shifts that separate thriving dealers from struggling ones, and develop the mental resilience to turn setbacks into comebacks. You'll walk away with practical tools to rewire your thinking patterns, breakthrough strategies that create unstoppable momentum, and the confidence to finally build the dealership you've always envisioned—starting with what happens in your head.

Time: 3pm – 3:55pm:

Session Title: The Content That Makes Your Phone Ring - Proven video and social strategies that drive real dealership traffic

Speaker: Chris Inman; Founder of I.D.E.A Cleveland a video & marketing agency.

Session Desc: Are you tired of posting content that gets likes but never leads to sales? In this results-focused session, discover the specific types of video and social media content that actually move inventory off your lot. Learn the content formulas that turn followers into customers, master the posting strategies that generate real leads, and discover how to create engaging content without needing a film crew or social media manager. You'll leave with a proven content calendar, ready-to-use video scripts, and the confidence to create posts that don't just get engagement—they get customers walking through your door with cash in hand.

Time: 3pm – 3:55pm:

Session Title: The Dealer's No-BS Guide to Lithium Batteries - Cut through the confusion and master what matters for your business

Speaker: Rick Sanders & Matt Herr, Trojan Battery

Session Desc: Tired of technical jargon that makes lithium batteries sound like rocket science? In this straight-talking session, cut through the industry confusion and learn exactly what you need to know to sell, service, and profit from lithium technology. Discover the real differences that matter to customers, master the simple explanations that close sales, and learn which technical specs actually impact your bottom line versus which ones are just marketing fluff. You'll walk away with clear talking points, practical pricing strategies, and the confidence to position lithium as the smart choice—without needing an engineering degree to explain why.

4pm – 5pm: Break & Expo

Speaker: Matt White; Editor of Golf Carting Magazine and Host of GolfCartingTV

Session Desc: What if the secret to higher sales was actually selling less? In this revealing session, discover why your most successful salespeople focus on helping instead of hustling. Learn the customer-first techniques that build trust, create loyalty, and generate referrals naturally. You'll walk away with proven conversation strategies that turn skeptical shoppers into lifelong customers who buy from you again and again.

3:30pm – 5pm: Expo / Happy Hour