Stay ahead in our increasingly competitive industry by mastering the key elements of dental marketing. You’re invited to join Keith Washington, Chief Technology Officer at ProSites, for "Beyond the Basics: Strengthening Your Dental Practice Through Strategic Marketing," a comprehensive webinar filled with practical strategies for optimizing your online presence, engaging with patients, and driving long-term practice growth. Take a deep dive into proven techniques, industry best practices, and actionable tips to create a smart marketing strategy tailored to your practice’s unique goals.

Learning Objectives:

Participants will learn best practices for designing a user-friendly website that enhances the patient experience. Topics include defining website goals, understanding user journey, and utilizing effective design principles to attract and retain patients.

Attendees will explore how to integrate social media and digital advertising into their marketing strategy. They will learn how to create engaging content, target the right audience, and measure the success of their campaigns.

Participants will learn specific SEO tactics to improve website visibility and attract new patients. They will gain practical tips on optimizing website content, utilizing backlinks, and enhancing site authority to boost search engine rankings and drive more traffic to their practice.

By the end of the webinar, participants will have the tools to develop a holistic digital marketing strategy that includes website optimization, social media, search engine optimization (SEO), and more. They will understand how these elements work together to drive practice growth.

Keith Washington is the Chief Technology Officer at ProSites and has over 30 years of software product management and development experience. He has an accounting degree from the University of Maryland and has led product transformations at many successful companies. Keith has been with ProSites for over 10 years and has led in the development of solutions to help transform dental practice efficiency and productivity. He has a passion for building solutions that help dentists acquire, retain, and engage their patients.