“Give to Gain – Reframing Networking
as a Leadership Strategy”

Special Guests:

Jessie Schwartzfarb, EVP, Head of Video Investment, Dentsu

Kristina Lutz, Chief Marketing Officer, GSTV

Amanda Newell, Chief Revenue Officer, Adapt Media

Jenn Wiley, Founder, Wet Cement

Strategic networking is one of the strongest accelerators of visibility, opportunity, and leadership growth in media and DOOH. Careers expand and revenue accelerates as partnerships form and introductions are made between panels and sessions at events such as CES, Possible, Advertising Week, and the DPAA Global Summit. And yet—for many professionals, especially women—networking can feel transactional or uncomfortable. Add power dynamics, impostor syndrome, and unspoken bias, and it’s no surprise that many hesitate to step fully into rooms where influence is built.

Research consistently shows that the majority of career-advancing roles and opportunities come through relationships. In an ecosystem built on collaboration across brands, agencies, tech platforms, and media owners, strong networks fuel faster decisions, deeper partnerships, and stronger performance.

This Leadership WE.DOOH workshop, in honor of International Women's Day, will align with the 2026 theme of "Give to Gain" and will reframe networking as a leadership strategy—not a social activity.

Participants will learn how to:

Own and articulate their personal brand so they show up with clarity and confidence at industry events and in high-stakes meetings.
Use technology and AI to make networking easier and more strategic—from preparing for conversations to following up in ways that deepen connection.
Shift from collecting contacts to cultivating high-quality relationships that drive revenue, career progression, and industry impact.

The session will conclude with a structured virtual networking experience, so participants can immediately practice what they’ve learned, make meaningful connections, and leave with new relationships grounded in shared purpose—not small talk.

Attendees will leave with:

Techniques to build authentic relationships aligned to leadership and business goals
Smart ways to leverage technology to prepare, connect, and follow up more effectively
A refined personal “elevator pitch” that reflects confidence, credibility, and relevance
Quality connections across the DOOH industry made during guided virtual networking

DPAA GlobalOrganizer of WE.DOOH - Leadership Webinar - March 2026