H2K Labs, the producer of Revenue Room™ CXO, and Outsell, Inc. unite their deep industry expertise to form a powerhouse partnership redefining how CEOs and their C-suites accelerate growth in the AI era.

Heather Holst-Knudsen, Founder and CEO of H2K Labs and creator of the Revenue Room™ CXO Network, brings unmatched experience in data-driven transformation, digital innovation, and AI-enabled growth, equipping organizations to scale revenue and enterprise value.

Anthea Stratigos, Co-Founder and CEO of Outsell,Inc., delivers trusted market intelligence and strategic frameworks that empower executives to make smarter, faster decisions in the face of disruption.

Together, they deliver an end-to-end growth platform that fuses intelligence with execution, giving leaders the clarity, conviction, and competitive edge required to navigate the six megatrends reshaping the industry: AI acceleration, the Gen Z effect, funnel collapse, the privacy-first era, rapidly shifting customer demands, and intensifying board pressure for scalable profitability.

Metacomet Advisors contributes additional strategic insight and program development expertise to elevate the overall experience, supporting H2K Labs and Outsell while remaining distinct from the co-producing partnership.

The result is a summit engineered for leaders who are rewriting growth, not reacting to it. RevvedUP is where transformation becomes tangible, next-gen strategies become operational, and CEOs step into the fast lane of modern leadership.

Heather Holst-Knudsen is a distinguished figure and expert in the events, media, marketing and technology sectors. Using her extensive experience, she guides clients in adapting to structural economic and market changes, seizing the chance to innovate and evolve. She specializes in digital and data disruption and opportunity, exploring how these overarching factors can impact revenue growth, customer-centricity, operational efficiency, profit margins, and the overall valuation of companies in both public and private markets.

Her journey began at her family business, Thomas Publishing Company, where she honed her skills. She further expanded her expertise by holding positions at early industry giants Miller Freeman, Reed Elsevier, and IDG. Returning to Thomas Publishing, Heather founded and was the President of Manufacturing Enterprise Communications, an integrated media portfolio connecting buyers and sellers in the manufacturing and technology sectors. Starting in 2015 and spanning the next seven years, she leveraged her expertise as a revenue and business leader in various SaaS businesses, including Feathr, Gleanin, Brella and Edflex. 

Heather is deeply passionate about digital innovation, data monetization, and AI and how these technologies and strategies fuel revenue growth, profitability, and enterprise value. To serve and create value for clients in these areas, she launched H2K Labs and Revenue Room™ Connect, dedicated to generating and leveraging value through data for media, data and business information, events, and adjacent technology and service markets.

Kerry Gumas is founder and CEO of Metacomet Advisors, which provides strategic advisory and board services to technology, marketing services, information companies and event owners and, via Metacomet Ventures, co-invests in early stage and growth businesses.

Kerry co-founded and served as a director and CEO of Questex, a leading global business information and event producer, and previously held senior executive positions at Reed Exhibitions, Advanstar, and IDG.

His industry affiliations include prior service as chairman at the Society of Independent Show Organizers (SISO) and service as board member of Connectiv, the global business information association division of SIIA.

H2K Labs empowers businesses with significant revenue and data complexity (media, events, digital information, marketplaces, professional networks) to harness the power of their data to generate improved financial returns. We achieve this by delivering targeted consulting and execution services, supported by purpose-built data platforms that cater to the unique requirements of our clients' business models.

H2K Labs also produces Revenue Room™ Connect, an executive education, networking and peer advisory platform for CEOs and their revenue-critical C-Suite teams. Events include Bootcamp, LunchLab, and RevvedUP.

For more information, visit www.h2klabs.com.

Outsell, Inc. is the leading research and advisory firm serving executives and their teams in B2B Technology, Data, and Information Services. We ensure our clients accelerate growth in an AI-driven world by leveraging our deep proprietary data, industry experience, and thriving peer-to-peer networks.

Through a unique blend of market and competitive intelligence, operating best practices, and access to experts, we forge deep relationships and are fanatical about our clients’ success.

Metacomet Advisors specializes in empowering media, event, information and marketplace businesses, along with related technology providers to achieve exceptional growth, performance and enterprise value.   Metacomet supports leadership and owners with a range of strategic advisory services employing data and analytics and deep sector expertise designed to unlock value, improve financial performance and accelerate growth. For more information, visit https://www.metacometadvisors.com/.

RevvedUP is a Revenue Room™ CXO event co-produced by H2K Labs and Outsell, Inc.

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