How to Build an Effective Fundraising Site
March 6, 2018
March 6, 2018
Your fundraising site is the hub of your fundraising efforts. Not only will your site drive donations – and other fundraising transactions – but it is another extension of your organization’s brand and is a digital center for telling the story of your cause. While your fundraising site is one of the most important elements of any fundraising initiative, it can be harder than you’d think to effectively build a compelling site. Many fundraising platforms focus on DIY-style page building, which can offer both flexibility and complexity.That’s why we’ve put together our suggestions for building an effective fundraising site below.
When trying to capture the attention (and donations) of your supporters, a great place to start is your page’s appearance. As you begin to tell the story of your organization and cause, a visually appealing page will be the first way to draw your site viewers’ attention.When creating a visually appealing fundraising site, we recommend focusing on the following elements:
Now that you’ve nailed the appearance of your page and drawn website visitors in, it’s time to impress and engage them with your amazing story. To start, we would recommend giving a thorough but concise overview of your nonprofit organization and the cause that you stand for. This is often referred to as your mission statement.Once your mission statement is covered, it’s time to talk about the specific initiative you are supporting. If you are running a fundraising event, talk about the event’s purpose, history, and why it is being organized. When it makes sense, tell the story of your personal connection and inspiration for supporting the cause as an effective way to draw empathy and support from your website viewers. Of course, effectively composing your mission statement is important for your event fundraising site, but you will also want to make sure that you have the proper capability to display this story as you build your website. Are you using a mobile fundraising provider to create a fundraising site? If so, make sure your branding, imagery, and story can be added and displayed front and center on your page.
So far, we’ve established strategies for your team to effectively develop and tell your organization’s story, both visually and in text. Now it’s time to get to the point of why you are creating your event fundraising site in the first place...raising money! Once you’ve told your story, the main goal of your event fundraising site is to collect donations, sell event tickets, and increase your support. Making this process as engaging and simple as possible for your website visitors will result in increased support and funds raised every time. But how do you keep this process as straightforward as possible? Here are our favorite methods.
Incorporating more than one of these methods in the same place reduces the steps your supporters need to take in order to donate to your cause, improving their experience and opinion of your organization and cause.
It’s time for the fun part – drawing people to your website and encouraging as much participation as possible.
After reading this guide, we hope you feel better prepared to create your most effective fundraising site yet! As you try different methods from this post, feel free to post about what has worked best for you in the comments below. Good luck!
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