Are you ready to raise money for your nonprofit, but not sure where to start? Consider peer-to-peer fundraising, a method of social fundraising that turns the traditional donation model on its head. By empowering your existing donor base to enlist their friends, family, and social network to contribute on their behalf, peer-to-peer (P2P) fundraising is the perfect way to maximize your nonprofit’s reach at minimal additional cost. Not familiar with peer-to-peer fundraising yet? Check out Double the Donation’s guide to peer-to-peer fundraising. With our day-to-day lives becoming more and more integrated with our online presence, there has never been a better time to meet donors where they are through digital engagement. Check out these 5 proven peer-to-peer strategies to rock your next fundraiser:
Ready to learn more about how to utilize peer-to-peer fundraising for your nonprofit? Let’s get started!
The foundation of every great P2P fundraiser is software that can meet the needs of your nonprofit while also responding to the needs of your donor base. The best P2P fundraising software should feature:
Most P2P fundraisers are anchored by events like walkathons, bike races, or other active gatherings that bring communities together. Your event should offer multiple levels of engagement: for example, if an individual opts not to hold a campaign of their own, they may choose to participate as a spectator or event volunteer. When holding a fundraising event associated with your P2P campaign, you strengthen your efforts by:
The most important thing gained by anchoring your P2P fundraiser with an event is broadening the ways your constituents can interact with your fundraiser.With the convenience of online giving matched with the community elements of an an in-person fundraiser, you’ll make it easier than ever for donors to engage with your nonprofit!
For example, with platforms like Qgiv, you can share templates with your fundraisers to preserve consistent language in donation requests across various social media platforms, making it easier for individual donors to get their campaigns started. To encourage donors to give more generously, some P2P platforms also offer gamification tools to their users. These tools consist of:
Not only do these tools make the fundraising process more enjoyable for your existing donors, but they also make it easier for your constituents to encourage their friends and family to contribute to their campaigns so they can get in on the fun. You can also offer donors the freedom to fully customize their campaign pages. By having the ability to upload personal photos or write profile descriptions, donors will feel more at home on their page. In turn, they’ll be more likely to continue to remain engaged with fundraising efforts, and their social network will be more likely to participate in their campaign when the donor’s page is familiar and welcoming.
While often overshadowed by social media outreach efforts, communicating with constituents via email is still incredibly important when it comes to keeping your base productive during your P2P campaign. Using constituent data, you can tailor an email strategy that optimally accesses your desired donor base. Here are a few techniques you can employ when using email to engage with your constituents:
Let it be noted that one of the reasons why P2P campaigns succeed is due to their diverse points of access for potential donors. Just as you shouldn’t neglect social media outreach for email engagement, you shouldn’t only communicate with constituents via social media either. Simply strike a balance between the two in order to reach the most potential donors as possible.Want to learn more about successful online fundraising tactics? Be sure to consult our previous post, 6 Forward-Thinking Online Fundraising Strategies.
By choosing to hold a peer-to-peer fundraiser, you place your existing donor base at the center of your strategy. Without your supporters, the growth of your fundraiser would not be possible, so it is integral that you show them your appreciation and make them feel like they’re a part of your team. P2P campaigns generally steward donors in a few key ways:
Another strategy to consider is using the insights you gain through P2P fundraising to keep in touch with your donors in the right ways. Store your donors’ preferred method of communication in your database, and always allow them opt out of a particular line of communication if that’s their preference. If your donor would rather only receive emails than texts or calls, they are more likely to view your nonprofit positively when you give them the chance to make that preference known. Otherwise, they may grow resentful if they find your communication tactics bothersome. While there are a ton of creative fundraising ideas available, we find P2P fundraising to be one of the most effective. Think a P2P fundraising campaign is right for your nonprofit? With these strategies in mind, you’re now ready to rock your own P2P fundraiser.
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