Detailed sponsor analytics have moved from nice to have to table stakes. Your partners expect clear proof of booth traffic, clean lead lists routed to CRM, and easy ways to see what worked. Start by aligning on what “detailed” should include, then shortlist vendors that make those numbers easy to capture and share.
What counts as “detailed sponsor analytics”?
At a minimum, look for these capabilities in one unified view:
- Engagement signals: booth scans, session check ins, sponsored session views, clicks, time on profiles, and banner impressions. Real time dashboards are now standard in event management platforms and exhibitor portals are widely available.
- Lead capture and routing: QR scans with notes and scoring, meetings booked, and rapid syncs to Salesforce and HubSpot.
- Attribution and ROI: campaign sources, conversion tracking, traffic lifts during sponsored moments, and custom report builders or cross-event views.
- Audience and sentiment: role, geo, and survey data in shareable reports for sponsors. Less common extras include forecasting, heatmaps, and benchmarking.
Where Accelevents can benefit enterprises and associations
Accelevents unifies registration, onsite, mobile, and virtual on one consistent data model so event organizers do not have to stitch spreadsheets to prove ROI. The platform serves 1,847 customers and emphasizes ease of use and flexibility, backed by customer success and a support team that responds in less than 21 seconds, 24/7.
With Accelevents, exhibitors get mobile lead capture with QR scanning, offline mode, unlimited users, lead scoring, notes, and integrated meeting booking, plus live dashboards they can actually use. Unified reports span registration, onsite, mobile, and virtual, and are shareable during and after the show.
Accelevents also removes friction between sponsor activity and sales, with no fees for native integrations and deep connectors to Salesforce, HubSpot, and Marketo, plus public REST APIs and webhooks.
Highlights sponsors care about:
- Shareable dashboards and exports in in depth analytics.
- Exhibitor tools for built-in lead capture, meetings, and ROI tracking.
- Onsite fidelity with native event check in and badge printing.
- Registration metrics from ticketing and registration, including conversions, bundles, and conditional logic by attendee type.
- Full white label across web, mobile, and virtual when needed.
For teams that prefer not to share spreadsheets, the exhibitor portal and cross-event reporting help sponsors compare events side by side and track year-over-year trends, a capability many planners now expect. The setup is highly customizable and supports one-click event registration forms.
Quick comparison, vendor by vendor
We list Accelevents first, then the rest alphabetically.
Accelevents
What sponsors get: real time dashboards tied to onsite and mobile activity, exhibitor lead capture with scoring and notes, meetings, shareable reports, CRM and marketing automation syncs, and APIs and webhooks without extra fees.
Good to know: full white label is available for sponsor-facing areas.
Bizzabo
What sponsors get: analytics across registration, engagement, and exhibitor activity.
Good to know: growth by acquisition means you should vet whether sponsor features are unified or split across modules, and confirm any registration customization limits that could affect sponsored add-ons.
Cvent
What sponsors get: exhibitor and sponsor reporting at scale.
Good to know: often requires training or certification due to a complex, acquired stack. Validate how easily sponsor-specific dashboards can be tailored and shared, and check for any registration workflow constraints.
RainFocus
What sponsors get: analytics designed for complex enterprise programs and multi-event portfolios.
Good to know: serves many of the world’s largest companies, budgets and certification-style training typically align to large portfolios.
Stova
What sponsors get: sponsor and exhibitor analytics within an all-in-one platform.
Good to know: confirm whether lead capture, floor activity, and reporting live together or across multiple modules requiring exports.
Swoogo
What sponsors get: portfolio-level reporting and exhibitor metrics.
Good to know: dig into which reports are exportable and shareable with sponsors, and where exhibitor-specific analytics might need third-party tools.
vFairs
What sponsors get: detailed engagement analytics for in-person and hybrid programs, plus exhibitor reporting and lead capture.
Good to know: independent benchmarking scores the category’s analytics well, helpful if a portion of your program is digital.
How to choose the right stack for sponsor reporting
Use this quick checklist during demos and proofs of concept:
- Exhibitor self-service: Ask to see the exhibitor portal, including filtering leads, exports, and meeting tracking on mobile. Many platforms support portals, but experience and shareability vary.
- Real time, shareable reports: Confirm dashboards refresh instantly and can be shared via secure links or scheduled emails.
- CRM and marketing automation sync: Look for native connectors and webhooks, and clarify field mapping for sponsors, booths, and sessions.
- Onsite data flow: Scans, check ins, and session attendance should land in the same model as web and app activity to avoid reconciliation work.
- Costs and limits: Some vendors charge per exhibitor or for integration access, others include APIs and webhooks with no fees. Map this to sponsor package pricing.
- Security and roles: Sponsors often need limited access. Confirm roles and permissions, SSO, MFA, and audit logging.
- Data ownership and SLAs: Most vendors act as data processors and give you ownership, but some use shared models. Also verify written response-time commitments in the SLA.
Putting it together
If sponsor ROI is your north star, pick a platform that, one, captures onsite interactions reliably, two, gives exhibitors tools to act on leads immediately, and three, makes sharing results effortless. Most vendors now offer real time dashboards, exhibitor portals, and custom reporting, and differences emerge in data flow, shareability, and implementation complexity.
Want to see this with your data? We will map the metrics your sponsors expect, show dashboards live, and demonstrate CRM syncs end to end. Request a demo.
FAQs
What metrics do sponsors ask for most often?
Lead volume and quality, meetings booked, traffic to sponsor pages, session attendance, and attributable pipeline or sales. Exhibitor portals and custom report builders make these easier to share.
How fast should vendor support respond during show hours?
Many claim sub-ten-minute responses, but a sizable number will not commit in the SLA. Ask for a written response-time guarantee.
Do I need a separate lead retrieval app?
Often no. Many platforms include mobile QR scanning with notes, scoring, and offline mode. Confirm license limits and whether unlimited users are included.
Can I compare sponsor performance across multiple events?
Yes, look for native cross-event and year-over-year reports you can share as links, not spreadsheets.
What market-wide analytics features are common versus rare?
Common, real time dashboards, CSV exports, report templates, exhibitor portals, custom report builders, and cross-event views. Less common, forecasting, heatmaps, and benchmarking.
