Growing your brand and expanding the services that you offer is a proven way to accelerate your business through new client acquisition AND get more revenue out of your current clients.
In the event management and production space the addition of a white labeled ticketing platform is the way. Few event firms offer this, allowing you to differentiate yourself immediately and provide more value with an additional in house service. Since the per ticket fees are passed to the buyer, you are able to get more revenue out of existing clients without charging them a single dime.
Your brand will be in everything from the URL, the logo on the event page, the tickets that the attendees receive and even the domain the tickets are sent from!
A New Stream of Revenue and New Client Acquisition
Pitching a new service to a current client can be hard. Typically this comes in the form of a “premium” version of something you’re already doing and your client sees it as a blatant cash grab. Rarely are you offering a totally different, needed option that isn’t cannibalistic of your current work or arbitrarily expensive.
This is where white labeled ticketing comes into play. If you are already running the ticketing and registration side of things for them, great! First of all you’re moving it in house, a client will rarely object to that. Second, if you currently charge them for this service, you will be able to reduce their cost by no longer charging them a flat fee (don’t let us stop you from still doing so), but instead making that on the back end per ticket fee that the attendee pays. This will also incentivize you to push as many tickets as possible, leading to more sales for your client making them even happier, they just made more money on this event and spent less doing so!
On the new business side, you just became even more of a one stop shop. Also, like the aforementioned current clients, you can advertise this as a free service since you’re making your money on the back end anyways.
Access to Data
As each of your clients attendees registers for an event, they are entering extremely coveted data in the quick process. From standards like name and email to organization, title, location, and MORE. While it is your clients event, it is your platform and therefore your right to access and use this data for marketing purposes.
Many attendees to an event will consider hosting their own event, likely in the same niche. This allows you the competitive advantage over the biggest players in the market by not only having brand recognition with them, but invaluable data on them to perfectly market to them when they are searching for an event production partner.
Of course, this is also a selling point to your clients as they will also have access to their attendees info for future use. Offering yet another reason to stick with you for future events!