If you’re organizing an event and plan to sell tickets, you need to be thinking about the best way to sell tickets online. More specifically, how to use the reach of social media to sell tickets through facebook.
Social media is an incredibly important tool when it comes to marketing your event, encouraging ticket purchases, and increasing the number of attendees. Few platforms are more popular or have a wider reach than Facebook.
Facebook is one of the most powerful social media channels for driving ticket sales. In October 2018, Facebook hit 2.27 billion monthly users, which represents about 30% of the entire world population. This is an immense audience that should be capitalized on when promoting your event; you have the opportunity to literally reach billions more people on Facebook than on any other platform!
When paired with a ticketing service like Accelevents that can integrate with social media, promoting your event on Facebook and boosting your online ticket sales couldn’t be easier!
Whether you’re a longtime Facebook user or just getting started with the platform, these tips will help you make the most of its capabilities and help you move more tickets online.
Create a Facebook Event Page
The first thing you’re going to want to do when you start to promote your event on Facebook is to create a Facebook Event page.
This process conveniently integrated into Facebook’s interface, which makes it easy to set up and provide all your event details in one place. You can add the event’s name, venue, date, and ticket price, as well as a description and any other relevant details. You can also continue to update the event listing to share any new information with your attendees like discount codes or promos.
From there, you can start inviting people you think may be interested and share it on your news feed. As people respond to the post, it will start to show up in their friends’ news feeds as well. This is a great way to organically increase your reach and drum up some interest in your event.
Remember to always create your event website before moving onto any social media marketing so that you have somewhere to direct people to buy tickets.
Utilize Facebook Ads
Facebook event ads are valuable tools when trying to sell more tickets on Facebook. Once you’ve created your event page, you will have the option to create an ad to further promote it. Your ad will have one of two calls to action: “Interested” or “Get Tickets”. Since your goal here is to sell more tickets, you should choose the Conversion objective, which will display the “Get Tickets” call to action and help point people to where they can purchase tickets.
The great thing about Facebook ads is that you can create a custom audience. For example, you can create a Facebook ad that goes out to people who have shown interest in prior events hosted by you or your organization. In order to create this custom audience checkout the next session on setting up a facebook pixel.
You can also easily turn your event post into an ad by boosting it, which will display it to an audience of your choosing. This method is not as customizable as creating an ad since it will only display your event post on potential ticket buyers’ news feeds, but it’s a simple way to reach more people and encourage them to buy tickets. What’s more: this process works even with a small event marketing budget of $20 or less.
For step-by-step instructions on how to create a Facebook ad for your event page, click here.
Add Facebook Pixel Tracking
Facebook comes equipped with a nifty tool that you’ve most likely never heard of called pixel tracking.
Pixels can be incredibly useful if you’re organizing a ticketed event as they allow you to track and better understand the different stages of the ticket buying process on Facebook. Adding tracking to your event is very simple when using Accelevents software and will help you identify the specific actions that people are taking after seeing your ad.
For example, your Facebook pixel will be able to tell you how many people visited your ticket checkout page, whether they created an order, and whether they completed the purchase.
If you find that you are losing customers at a specific point in the sales cycle, you can take action to target those people and increase conversions. Facebook pixels also allow for retargeting leads using Facebook Custom Audiences, which will create a target audience of anyone who has shown interest in your event and engaged with your ads. It also gives you the option of targeting a lookalike audience, which is selected based on your existing customers.
Integrate Event Platforms
Certain online event ticketing services are designed to connect to various platforms, including Facebook. This allows you to link your event to your Facebook page and integrate event analytics so you can easily monitor and better understand the leads and conversions generated from your event promotion.
You’ll be able to track what’s working and collect customer data to help you improve your strategy and more effectively sell tickets online.
When you’re gearing up for your upcoming events and you’re ready to start your event ticket sales, don’t overlook the potential of selling your tickets on Facebook. The social media behemoth provides unparalleled reach and affordable advertising options that will enable you to get your event ads and posts in front of those that are more likely to be interested in them and therefore more likely to buy tickets. With a potential audience numbering more than 2 billion, you have a unique and powerful opportunity to turn leads into attendees.