VIP guest at a sports event checks out ticket prices on the mobile app of his online ticketing platform

How to Choose the Best Online Ticket Sales Platform

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With so many options available for online ticket sales, it can be stressful for event organizers to cut through the clutter and find the best event ticketing platforms for their needs.

Many ticketing platforms offer a broad range of similar functions, but there are a few features in particular that can make event management more streamlined and less stressful.

In this post, we will focus on some of the online ticket sales features that we find the most helpful when running our own 1,000+ person event, as well as features that our clients use most.

image of checkout screen displaying ticket fees per ticket option, as well as payment processing fees per payment option

Pricing & Costs

Of course, one of the first things you will be looking at when searching for the best online ticket sales service will be the costs associated with the provider. Typically, costs include the following structure of fees:

  • Flat cost per ticket
  • Percentage cost per ticket
  • Credit card processing fees

You’ll want to be careful when looking at each of these fees. Your goal will be to find the lowest combination of flat fees and percentage costs. At Accelevents, for instance, we charge $1 per ticket plus 1% of ticket sales.

ticket fees and credit card processing fees from paypal or stripe transactions can be either paid for by the ticket buyers or the organizer

Fee Responsibility

One topic that is related to the pricing of an online ticket sales service is knowing who will be responsible for the costs and fees of using the product. For example, will the event organizer be charged for the costs of using the ticketing service, or can all fees be paid for by your ticket buyers?

Having the flexibility to cover the cost of ticket fees or having your buyers pay these costs is a huge benefit, as having your buyers pay these fees means that the ticketing service is essentially free for your organization! This can be especially helpful for nonprofit fundraising events.

Customization Options

As you probably already know, the ability to customize your online ticket sales is crucial. We consider customization options in the following areas vital for a successful event:

Accelevents is an event registration system that allows event planners to create tickets for any type of event, from free events to fundraisers and conferences

Ticket Creation

You will want as many customization options as you can when creating your ticket types / tiers. Some things to think about when looking for customization options include:

  • Creating various ticket tiers with distinct pricing
  • Setting different sales dates for each ticket type
  • Selecting the quantity available of each ticket type
  • Functionality to add discount codes

Each of the above customizations will allow you to better set up your online ticket sales in order to track your success and sell out your event!

Accelevents event ticketing system includes a drag-and-drop event page builder as part of their comprehensive event management features

Event Page

To maximize ticket sales, it's essential to have an attractive event website or page. Customize your online event page with your brand's logo, fonts, and color scheme to give it a personal touch and make it stand out.

In general, our recommendation is to spend a lot of time crafting the story around your event and why you connect with your event personally. Once you’ve mastered this story, you’ll want to be able to adequately convey your message on your event page.

Some features to consider when shopping around for ticketing providers include:

  • Ability to add in your own personal story and message AND have it display prominently on your event ticketing page
  • Ability to add your own logo and images – these images increase the visual appeal of your event page and can lead to increased sales
  • Donation options – if you’re supporting a cause or nonprofit, it’s crucial that you have a donation button or tab that can be added to your event page
Accelevents streamlines ticket data collection for event planners who want to then use marketing tools for a tailored, real-time follow up

Information Collected from Ticket Buyers

Most events require standard information like name, phone number, and email. However, depending on the nature of your event, you might need to gather additional custom information from your ticket buyers. This could include:

  • Address
  • Table preferences
  • Job title
  • Organization

The ability to ask for your own custom set of information from your buyers can be a huge benefit, so definitely be on the lookout for this feature when researching options for online ticket sales.

Accelevents registration and ticketing works hand in had, with guests purchasing tickets on their mobile devices and then checking in with their QR codes

Check-In Capabilities

Over and over, we hear that check-in is a pain point for event hosts. The check-in / registration process can be a bottleneck at your event, leading to long lines and unhappy guests. However, when done well, event check-in can be quick and easy.

When evaluating online ticketing solutions, it's important to thoroughly investigate their check-in functionality as well. Consider the following aspects:

  1. Ticket Format: Determine whether the system requires printed tickets or if digital versions are acceptable.
  2. Staff Check-In Process: Assess if event staff can check in guests and, if so, explore the method they'll use. Is there an app available for staff to facilitate smooth check-in?
  3. Check-In Mechanics: Explore the specifics of the check-in process. Can staff search by name, or is there a QR code scanning feature for quick verification of printed and digital tickets?
  4. Self-Service Options: Ask if there are self-serve check-in options in kiosk mode.

These considerations are crucial in choosing an online ticket sales provider that aligns with your event's needs.


The ability to integrate with another service or website may be something that will set certain providers apart from the rest.

Are you running a fundraising event? If so, the ability to integrate with a mobile bidding or donation platform will be a massive benefit for your team. Integrating with a mobile fundraising platform means that your guests will have a seamless end-to-end process from ticket purchase to check-in and ability to donate. They will not need to enter their payment or user information more than once, making the entire process easier and more pleasurable for your guests.

At Accelevents, our event ticketing service connects directly to our mobile fundraising platform, meaning you can manage ticketing and fundraising tasks all in the same place. Furthermore, your event page can include both your ticket sales page and your donation, silent auction, or raffle page – making ticket purchase and donations quick and easy!

If you already have an established event website, look for a solution that allows you to embed the ticketing function directly into your existing website. Accelevents, for example, provides a user-friendly ticketing widget that can be easily embedded into any event site, ensuring a smooth and cohesive user experience.

Accelevents offers 24/7 customer support to ensure future event success, making it superior to low touch vendors such as ticketleap, ticket tailor, ticketmaster or eventbrite

Customer Service

Finally, as with most services, you will want to choose an online ticket sales service that guarantees amazing customer service. All of the features above mean nothing without having an accessible customer service team that can help you set up your event for success and assist with any questions you may have throughout the process.

Questions you can ask to determine the level of customer service provided by a ticketing service include:

  • How many people are on your customer service team?
  • Is customer service 24/7, or are there certain hours when I will not be able to reach a customer service rep?
  • How can I contact customer service? Phone, email, live chat, or all three?
  • Do you have a help center or knowledge base that includes answers to commonly asked questions?


As you prepare to embark on your search for the best online ticket sales provider, remember that your goal is to run a successful event. Selling tickets is a major part of your success, so finding a great service is crucial.

Also, remember that you will want to find a service that makes your life easier, not more stressful. Checking off the features above will put you well on your way to finding the best ticketing provider and making your next event a huge success!

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