Event Ticketing Systems and Why You Need One
July 16, 2019
July 16, 2019
As all event planners know, pulling off a successful event is extremely demanding and time-consuming. In fact, event coordination consistently ranks as one of the most stressful jobs in America! Whether you're a newbie or a pro, using the tools at your disposal to streamline the event management process is a no-brainer. That's where an event ticketing system comes in to play. If you're hosting an event that's open to the public, selling tickets to your customers is one of the most important steps in the pre-event phase. Event ticketing systems can help you reach more people, assist with marketing efforts, facilitate event registration and payment, and ultimately increase ticket sales.We've compiled this guide to event ticketing systems in order to provide you with an overview of what they are and how they work, as well as some of the advantages and disadvantages of using them. If you're already familiar with online ticketing tools and want to learn more about how to implement them, be sure to check out our guide to selling tickets online!
Online event ticketing systems are, quite simply, platforms that allow you to sell your event tickets online. They are incredibly useful when organizing events that require ticket sales because they help streamline the process and offer many different tools in one place: they're your one-stop-shop ticketing solution. Even if you're not tech-savvy, there’s no need to be intimidated; you don't need any technical knowledge to implement a ticketing system and start reaping the benefits! Using a ticketing software, you'll be able to create a dedicated ticketing website/page for your event, select different ticket types to sell (general admission, VIP, etc.), set the ticket price and payment options, get real-time sales performance data, and much more. For event organizers planning a fundraising event, ticketing software can be especially valuable. For example, Accelevents' ticketing software integrates with its fundraising suite, making it easy for guests to add a donation at checkout while completing their registration. There are a number of other benefits to combining your ticketing and fundraising solution. One major benefit is that using an integrated ticketing and fundraising platform will mean that your donors only need to enter their credit card at the time of ticket purchase cutting down on registration lines for the auction or other giving campaigns at the event.Let's take a closer look at some of the pros and cons of using event ticketing systems and why you should definitely consider using one for your next event.
There are many significant advantages to using event ticketing software:
One of the biggest benefits of using online ticketing software is the reach it provides—with social media integration and email promotion capabilities, you'll be able to increase your online ticket sales by reaching even more people. Social media is an extremely powerful marketing tool, and online ticket software can help you capitalize on this by allowing customers to share their ticket purchases directly on their accounts, thereby promoting your event beyond your own efforts. You can also easily share discount codes via email and social media to encourage people to purchase tickets.
Online ticketing systems also offer valuable analytics and data collection tools. You'll be able to track your ticket sales and registrations as well as gather information about your attendees that can help inform your future sales and event marketing strategies.
Online ticketing systems save everyone valuable time by making it easy for your guests to register for the event in advance and check-in at the venue. This means no long registration lines and a streamlined check-in procedure which involves simply scanning a QR code or barcode using the system's app. The software also facilitates onsite sales by integrating with the platform and the check-in app, and includes a seating chart option for guests to select and reserve seating ahead of time. Going completely digital with a ticketing platform eliminates the need for a will call or box office, which increases efficiency and overall customer satisfaction.
Having a central source of truth for all of your event data will make everything from keeping track of refunds, post event accounting, and performance to promotion of your next event much easier. Anyone on your staff who you share access with will have the ability to run their own reports.
Most ticketing software offers customer service, which is invaluable as you navigate this new platform. The customer service experience may include online and phone support during the ticket selling process and can also involve onsite customer support in certain cases. This will help you make the most of the ticketing tools at your disposal and learn something new while you're at it.
As all event professionals know, no system is perfect and there are a few minor drawbacks that need to be considered before using an event ticketing platform.
The biggest drawback to event ticketing systems is that they are paid platforms. Most platforms charge a flat fee per ticket plus a percentage of the ticket price. Generally this falls anywhere from $1 per ticket plus 1% of the ticket price up to $2.59 per ticket plus 7% of the ticket price. Higher fees do not mean a better platform as some companies have legacy architecture that requires them to charge high fees just to stay in business. In addition to the fees from the ticketing provider, you will also need to pay credit card processing fees. The standard rate for credit card processing is 2.9% plus 30 cents a transaction. However, most ticketing systems allow you to pass both the ticketing fee and credit card processing fees on to the ticket buyer. Here at Accelevents we see approximately 85% of event organizers passing these fees on to the buyer. These days, most ticket buyers expect to pay a service fee. That said, there's no such thing as a free lunch, and if you do want to absorb the fees, it is well worth budgeting for a ticketing service when you consider the time and frustration it will save you and the additional ticket sales it can create! Different ticketing companies offer various price points, so the payment structure and fees are definitely something to take into account before deciding on a ticketing platform. Accelevents, for example, provides affordable ticketing software and even offers a free trial, so you can make sure you're getting everything you need and more with no strings attached.
While some providers allow you to create completely customized pages for your events including branding and logos, others have more rigid templates preventing you from fully customizing or branding your event. This may not be an issue for some events and some event organizers but given that branding and marketing are vital parts of the ticket-selling process, it is important to consider customization when choosing an event ticketing platform. Using event ticketing software for your next event will make ticket sales, registration, and the event check-in process more efficient. This increased efficiency will not only benefit you, but it will benefit ticket buyers and event operations as a whole. If you're ready to step up your ticketing game, you can get started with your free Accelevents trial here and experience the difference for yourself!
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