Accelevents Solution Monday case study I Virtual Events

Solution Monday is a specialized marketing firm using behavioral analytics and  highly personalized content to maximize leads for technology companies — particularly in data infrastructure, SaaS, and cloud industries.

“At the onset of Covid, we used our event consulting experience to develop a process for building and delivering events that we believed was better for the attendee, better for the client. better for the vendor better for the speakers. So, we Created Solution Monday. “

• Customer focus: Technology and data-driven companies.
• Events: Primarily virtual, free to attendees, with 500–4000 registrants per event.
• Attendance: ~25,000+ attendees across 11–12 events over four years.
• Sponsors: 2–10 per event, but kept intentionally minimal to prioritize content authenticity.
• Approach:
  
  • "Content-first" event marketing philosophy.
  • Hyper-segmented, session-specific marketing.
  • Highly curated sponsor and session development and follow-up to maximize ROI for all stakeholders: attendees, sponsors, and speakers.

“We don't think of ourselves as an event production company or a media company. We're really more of a marketing company, operating super intentionally for the ultimate ROI of our stakeholders.”

What Matters Most to Solution Monday in an Event Platform

When evaluating event management platforms, Solution Monday prioritized the following:

• Reliability
• Customer Service
• Easy registration and access for attendees
• Data and Analytics at the session and attendee level

Accelevents and Solution Monday: Platform Strengths

Reliability of Platform

• Extremely high up time over 4 years of use.
• Low incident rate — issues almost always traced to end-user error (e.g., password regeneration tools), not platform failures.
• Confidence in performance during high-stakes live events.
• Pre-event testing:
  
  • Solution Monday hires testers to rip through the platform before events, pushing every button, checking every setting.

“If the event has problems, you look like an idiot no matter what. Accelevents has kept us looking great event after event.”

Easy registration and access

• Simple re-entry for repeat attendees within and between events — boosting re-registration rates.
• Ease of on-demand access critical for Solution Monday's follow-up strategies.
• Flexible Progressive Registration - increasing personalized experience with no wasted effort, further increasing registration rates and overall attendee value

Customer Support and Overall Customer Service

On Customer Service:

‍"There are many reasons we stick with Accelevents, but Customer service is number one. It's better than almost any other SaaS company we deal with."

• Dedicated account manager - for 4+ years, praised for consistency and true partnership.
• Fast, real-time support from chat teams — They created a full test environments to answer questions and remove uncertainty
• Proactive follow-ups after events to ask how it went “rare in SaaS customer service today”.
• Customer-first mentality even post-sale; not just ticket support, but real relationship-building.

“Your customer service team is amazing. You truly understand the urgency of events — you operate like wedding photographers: you get one shot to get it right.”

Flexibility

• Solution Monday intentionally turns off many features to create focused, minimalistic event experiences – “but the features are there if we want them”.
  
  • No unnecessary complications for attendees.
  • Customizable attendee journeys based on content interest.
  • Most of the major integrations are already there, but Accelevents’ team can quickly create new custom integrations when needed.
• Menu-style platform approach:
  
  • Accelevents is amazingly intuitive. We’ve had new employees become productive with the platform almost instantly.  An amazing accomplishment given the breadth and depth of the platform
  • Accelevents allows selective usage of features. Avoids the trap of “feature bloat” that plagues many event platforms.

“I hope no customer uses every feature. Events should be intentionally designed — not overloaded.”

Analytics

Solution Monday’s success heavily depends on Accelevents’ behavioral analytics:

• Session-by-attendee export (called the "behavioral map") is the most critical feature.
• Enables:
  
  • Sponsor lead scoring.
  • Post-event personalized sales outreach.
  • Content planning for future events.
  • Audience segmentation for ongoing marketing.

“We don't just dump registration lists into HubSpot. We use behavioral data to drive meaningful conversations after events.”

• Example of Usage:
  
  • A sponsor notices an attendee engaged in two cloud cost sessions. They receive a highly relevant and personalized follow-up email: “By what percentage are you trying to drop your cloud costs and when?”   — not just a generic “thanks for attending” message.

Challenges in Lead Development and Solution

Key Challenges

• Data fragmentation: pulling useful insights from attendee behaviors instead of just raw registrations.
• High churn in the tech sector: frequent job changes make traditional database maintenance difficult.
• Meaningful sponsor follow-up: in a world saturated with generic contact and content.

How Solution Monday Addresses These Challenges

• Session-based segmentation:
  
  • Market individual sessions, not just the event.
  • Tailor follow-ups based on session interests across multiple activities, not just a single session.

"That session-by-attendee export? That's gold. It's the first thing I send after every event."

• Minimalist data collection:

• Fewer form fields at registration = higher conversion rates. Registration remains simple and smooth with progressive registration if needed to collect only the most valuable information for each attendee

• No LinkedIn fields required — optional enrichment done later.

• Manual and AI-aided matching:
  
  • Early on, used physical sticky notes and whiteboards.
  • Now evolving into natural language processing to connect past session interests to new content. 
• Lead scoring by behavior, not just attendance:
  
  • Attended sessions = intent signals.
  • Downloaded resources = stronger intent.
  • Event chat participation and polling = additional signals.
• Post-event behavioral exports:
  
  • Session attendance.
  • Questions asked.
  • Poll answers.
  • Chat engagement.
• Sponsor education:
  
  • Pre-event workshops on how to use attendee behavioral data for follow-up.
  • Encouragement to involve customers in sponsored sessions (in exchange for discounted sponsor rates).

The Results

Solution Monday’s practices, powered by Accelevents, have led to:

• 45–50% attendance-to-registration rates (stronger than industry average for virtual events).
• High re-registration rates across multiple events.
• 25,000+ attendees across ~11–12 events.
• Strong sponsor satisfaction and repeat sponsorships.
• Solution Monday Successfully launch a new product called Stack Wizard — a compatibility tool — directly informed by session behavior analytics.

Key Quotes

• On Accelevents’ Reliability:
  "Fantastic uptime. I can count on one hand the issues we've had in four years — and they were tiny."
• On Marketing Strategy:
  "We're marketing content — not events. That's why we get higher registration and better lead quality."

Conclusion

Solution Monday has proven that with careful event design, meaningful data usage, and a hyper-focus on attendee experience, virtual events can not only survive but thrive.
Accelevents has been a core partner in that success — providing the reliability, support, flexibility, and analytics needed to power smarter events and better lead generation.

Their relationship highlights what’s possible when technology and human marketing expertise work together, and offers a roadmap for any organization looking to elevate their event outcomes.

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