An exhibitor prospectus is the sales document that presents booth options, the floor plan, pricing and deadlines to companies considering exhibiting.
Audience profile, floor plan, booth sizes and prices, what the booth package includes and what it does not, key dates, and how to book. The exclusions matter as much as the inclusions. An exhibitor who assumed carpet, power and furniture were included will be unhappy at move-in.
The prospectus sells the space. The exhibitor service manual, which comes later, carries the operational detail: shipping addresses, drayage deadlines, labor rules, rigging, electrical orders. Running them together produces a document nobody reads and exhibitors who miss deadlines.
A static PDF floor plan goes stale the day you sell the first booth. An interactive plan showing what is available does the selling for you and removes the back-and-forth over whether a particular spot is still free.
Exhibitors pick and buy their booth from the floor plan built in the venue designer, then set up and manage their own booth profile and content rather than emailing assets to the organizer. See exhibitor management software.