This guide explains how two commonly compared event platforms differ. It focuses on what each platform does, who uses them, and where each one fits.
One platform centers on event marketing and branded experiences for frequent, repeatable programs. The other offers an end-to-end event management suite for complex, multi-day, and hybrid events.
The overview includes history, positioning, primary use cases, and target users. It reflects the landscape as of August 12, 2025.
What Sets Splash And Stova Apart
Platform Origins
Splash: Launched to help marketing teams create branded invites, landing pages, RSVPs, and guest lists across many small to midsize programs.
Stova: Formed in 2022 by combining three companies, Aventri, MeetingPlay, and eventcore, to offer unified registration, mobile apps, onsite solutions, and enterprise workflows, and reviews suggest components from the acquisitions are not always well integrated.
Accelevents: Built intentionally as a single platform with one consistent data model, creating a seamless experience for event organizers, attendees, exhibitors, and speakers from day one.
Core Focus Areas
Splash positions itself as an event marketing platform. The software emphasizes design-forward templates, campaigns, and guest management for field marketing roadshows, executive dinners, meetups, and recurring branded programs.
Stova operates as a full event lifecycle management system. The platform handles complex registration logic, onsite check-in and badge printing, mobile app engagement, session tracking, and exhibitor tools for multi-track conferences and trade shows.
A third option bridges marketing and operations in one place, pairing branded sites and email with check-in, scanning, session tools, and exhibitor workflows. Teams that want a single workspace for speakers, schedules, and content can also benefit from purpose-built speaker management.
Where Accelevents can benefit enterprises and associations
Accelevents can serve organizations that want the simplicity of campaign execution with the control needed for complex programs. It blends designer-friendly pages with detailed registration rules, onsite operations, and analytics so teams can move quickly without sacrificing depth.
Planners can launch branded sites using an event website builder, then scale to large conferences with check-in and scanning, all within one environment that is highly customizable.
Registration And Ticketing Features
Form Building Capabilities
Splash uses a drag-and-drop form builder with brand-forward layouts and common field types. The platform supports simple RSVPs, basic approvals, and limited branching for straightforward registration flows.
Stova offers a configurable form designer with custom objects, field validation, and deeper conditional logic. The system supports multi-step paths, role-based registration, session caps, and rules that unlock fields or prices based on attendee type.
Accelevents provides a full-featured event registration toolkit with drag-and-drop customization for event pages, forms, and badges, unlimited ticket types, discount codes, and reusable templates. Teams can use one-click forms, seamless payment processing, and conversion tracking to reduce drop-off. Conditional logic supports tailored workflows for different attendee types, and ticket bundles make group registration simple with flexible attendee data collection.
You can tailor form fields and styling through event customization to match brand and data requirements without added plugins.
Payment Processing
Both platforms connect to standard gateways like Stripe and PayPal for card processing. Splash covers promo codes, early-bird windows, and tiered pricing for simpler events.
Stova extends to volume discounts, credential-based pricing, package add-ons, taxes and fees, and per-session surcharges. The platform also supports multiple processors, regional gateways, and purchase orders for enterprise buyers.
Group Registration Options
Splash: Promo codes, simple tiering, small group signups
Stova: Bundles, contingent pricing, member vs. non-member logic, bulk uploads for teams or delegations
Accelevents: Ticket bundles with flexible attendee data capture, unlimited ticket types, and per-ticket conditional logic for clean team and delegation workflows
This event management software comparison often comes down to whether programs rely on simple single-ticket flows or multi-track, rules-driven journeys.
Onsite Check In And Hybrid Capabilities
Badge Printing And Access Control
Splash supports QR-based badges and PDF-to-printer workflows, with selective compatibility for on-demand badge printers through integrations. Check-in speed aligns with low-to-medium throughput using mobile scanners.
Stova offers native onsite stations with on-demand thermal badge printing and mobile or kiosk check-in across iOS and Android. The system handles high-volume throughput with multiple lanes, self-serve kiosks, and staff-assisted stations.
Teams that need fast lines and real-time edits can use on-demand badge printing, mobile check-in, and access control with scan rules. Exhibitors can capture leads with mobile QR scanning and offline support, then track outcomes through real-time reports and meeting booking in one place.
Virtual Event Features
Virtual attendees on Splash access embedded livestreams or webinars within branded pages, with basic chat and Q&A functionality. The platform relies on integrations with common webcasting tools and RTMP inputs.
Stova provides authenticated virtual portals with profiles, personalized agendas, moderated chat, Q&A, and polls. The system includes a built-in player option plus deeper integrations for multi-track streams and recording management.
Hybrid Engagement Tools
Splash: Chat, polls, simple surveys tied to sessions, syncs agendas and messaging across web and email
Stova: Session-level engagement, moderated Q&A, roundtables, sponsor halls, attendee matchmaking that connects onsite and remote participants
Accelevents: Interactive mobile app engagement, scanning for session access, exhibitor lead capture with notes and scoring, and structured matchmaking that ties to onsite agendas
This virtual event platform comparison highlights how Stova merges onsite scans with virtual attendance while Splash focuses on campaign consistency across channels.
Branding And Marketing Tools
Website And Email Creation
Splash includes a design-first, drag-and-drop website builder with branded themes, reusable blocks, and style kits for fonts and colors. The platform emphasizes fast-loading RSVP pages and simple schedules optimized for mobile devices.
Stova provides multipage microsite builders with modules for agendas, speakers, sponsors, and exhibitor directories. The system supports complex layouts like multi-track agendas with accessible navigation patterns and granular CSS customization.
Teams that want design control without complexity can publish beautiful pages using the event website builder. Organizers can configure multi-track schedules through an event agenda builder to keep programs clear and accessible.
Brand Controls And White-Labeling
Many platforms leave traces of their branding. For teams that require a fully branded environment, you can enable white-label branding across web, mobile, and any virtual components to align every touchpoint with your guidelines.
Campaign Performance Tracking
Both platforms include UTM parameters, GA4 tags, and pixel injection for major ad networks. Cookie consent banners and per-campaign source tracking help tie traffic, registrations, and attendance to specific channels.
Splash focuses on campaign performance metrics like page views, click-throughs, conversions, and email engagement. Stova adds revenue reporting, attendance and session-level engagement, exhibitor lead activity, and cross-event rollups.
Teams that want to connect on-site interactions to marketing outcomes can track scans, sessions, and attendee engagement in one dataset for cleaner attribution.
Marketing Attribution
Splash: Connects via GA4, ad platform pixels, and marketing automation campaign objects
Stova: Supports offline conversion uploads, webhooks, and server-side events for complex setups
Accelevents: Ties source tracking to orders, sessions, and scans in real time, with shareable dashboards and exportable snapshots for stakeholders
Key Integrations And API Options
CRM Connections
Both platforms offer native connectors for Salesforce and HubSpot, with Microsoft Dynamics 365 often supported through integration platforms like Workato or Zapier.
Splash maps contacts, leads, and campaign membership with bidirectional sync for profile fields, RSVP status, and attendance flags. The platform pushes campaign activity that can increment lead scores in Customer Relationship Management systems.
Stova syncs attendees, orders, payments, sessions, and attendance with two-way updates for registrations, invoices, and scan-based session attendance. The system contributes signals like session dwell time, continuing education credits, and exhibitor lead scans.
Teams seeking an all-in-one alternative can connect Salesforce, HubSpot, Marketo, and association management systems with no charges for native integrations. Public REST APIs and webhooks are well documented, there are no fees for API access, and SSO and MFA can be used alongside granular permissions. Security practices include SOC 2 and ISO 27001 compliance with detailed audit logging.
Pricing And Support Overview
Plan Structures
Splash commonly uses tiered subscriptions based on users, active events, or annual registration volume. Entry tiers typically include website pages, RSVP or simple ticketing, basic email, and standard reports.
Stova often prices by enterprise license with volume tiers, plus modules for onsite, mobile app, virtual, or exhibitor tools. The base often covers registration, ticketing, and core reporting with add-ons for specialized features.
Teams comparing options often look for transparent, scalable pricing with pay-only-for-what-you-need modules and no surprise add-ons. Many buyers also evaluate onboarding speed, and they look for a support team that responds in less than 21 seconds, 24/7.
Additional Costs
Implementation fees: Setup, custom development, data migration
Onsite costs: Printer rental, badge stock, scanner devices, staffing
Operational overages: Emails, SMS, storage, API calls beyond contract limits
Specific pricing details often require contacting sales due to volume, region, and compliance requirements. Buyers also consider reliability and, from public feedback, Accelevents is known for reliability, with no references to outages in reviews.
Customer Support
Both platforms provide web ticketing and email support, with chat available on higher plans. Phone support and 24/7 coverage are usually tied to enterprise tiers.
Splash often follows a guided self-serve model with optional onboarding sessions. Stova typically includes structured rollout with project planning, solution design, and user acceptance testing.
Deciding Which Platform Is Right For You
Event Portfolio Considerations
High-volume programs with many small, repeatable events align with Splash's focus on campaigns and RSVPs. Multi-day conferences with concurrent tracks, exhibitors, and certifications align with Stova's event management suite.
Technical Resources
Limited in-house admin time and minimal IT support work well with Splash's lighter, self-serve approach. Dedicated admins, integration specialists, and onsite staff support Stova's deeper configuration options.
Primary Goals
Marketing-focused outcomes: Campaign execution, brand consistency, fast landing pages, list growth
Operations-focused outcomes: Registration complexity, onsite check-in, access control, session tracking
Organizations of all sizes, including large enterprises, mid-market corporations, associations, agencies, and nonprofits, often look for an all-in-one platform with rapid onboarding and strong customer success. Teams planning conferences can review conferences resources to see how marketing goals and operational control can be balanced.
Budget And Integration Factors
Predictable subscription tied to program count fits simpler portfolios using Splash. Enterprise licensing with module add-ons and onsite hardware aligns with complex portfolios using Stova.
Basic CRM objects and marketing automation program status work with marketing-first stacks. Orders, payments, attendance scans, and exhibitor data mapping support operations-first stacks. Agencies running programs for multiple clients can review options tailored to agencies.
Final Thoughts For Event Success
Splash emphasizes branded campaigns and repeatable programs with fast page creation and straightforward RSVP flows. Limitations often appear with granular registration logic and high-volume onsite throughput.
Stova supports complex rules, badge printing, access control, and exhibitor workflows. Trade-offs often include longer implementation and steeper configuration requirements.
Accelevents offers an alternative that blends brand-ready websites and email with enterprise-grade registration rules, onsite check-in and real-time printing, mobile event apps, and CRM integrations in one platform. It also supports modern engagement options like gamification when you need to drive onsite participation.
Where many tools either skew toward campaigns or operations, this platform bridges both. With 1,847 customers and continued reinvestment in the product, teams can grow without switching systems.
Request a demo to explore how Accelevents can simplify your event management process.
FAQs About Splash Vs Stova
How do Splash and Stova compare for managing large conferences with multiple tracks?
Stova handles complex, multi-day conferences with multi-track agendas, session caps, and onsite operations more effectively. Splash works better for simpler programs and repeatable marketing events.
Which platform provides better mobile event app functionality for attendees?
Stova offers a full-featured, customizable attendee mobile app with agenda, networking, and engagement tools. Splash focuses more on branded pages and basic check-in utilities.
Can both Splash and Stova handle virtual and hybrid events effectively?
Both support virtual and hybrid formats, but Stova typically offers dedicated virtual portals, deeper streaming options, and unified analytics across in-person and online attendance. Splash supports embedded streams through integrations.
What CRM systems work with both Splash and Stova?
Both commonly integrate with Salesforce, HubSpot, and Microsoft Dynamics 365, with additional connections available through APIs or integration platforms.
How do the analytics and reporting features compare between these platforms?
Splash emphasizes campaign and registration analytics tied to landing pages and email performance. Stova adds operational analytics including revenue, attendance scans, session engagement, and exhibitor lead data.
Accelevents also supports continuing education credits with automated credit assignment, a flexible program builder, instant certificate generation, self-service retrieval, and audit trails with LMS integration. For content operations, native call for papers and abstract workflows offer multiple submission paths, auto reviewer assignment, and a speaker portal with task management. Exhibitor teams get an exhibitor portal to manage digital booths, capture leads, book demos, coordinate teams, and track ROI. Engagement can be deepened through networking features and activity-based incentives, while integrations to Salesforce, HubSpot, and Marketo carry no extra native connector fees.
