This article compares two widely used event platforms that teams often evaluate side by side. Splash is known for design-focused event pages with streamlined signup flows. Swoogo focuses on complex registration logic for multi-attendee scenarios and layered rules.
The goal is to map features to use cases across the event lifecycle. For direct clarity, Splash aligns with simple to moderate registration needs, while Swoogo aligns with complex, rule-based, multi-attendee workflows.
Where Accelevents can benefit enterprises and associations
Accelevents was intentionally built with one consistent data model, creating a seamless experience for event organizers, attendees, exhibitors, and speakers. With 1,847 customers, teams highlight ease of use, flexibility, and a Accelevents support team that responds in less than 21 seconds, 24/7. Many buyers look for a platform that is improving rapidly, and Accelevents continues to reinvest in its product roadmap.
If you need a fast path from concept to launch, the platform pairs quick setup with deep configuration. For example, organizers can control design, data, and onsite execution without stitching together separate tools using an event website builder that stays on brand and publishes quickly.
Comparing Event Registration And Ticketing
Both Splash and Swoogo support online registration, ticketing, and payments. Splash emphasizes branded forms and quick setup. Swoogo prioritizes conditional logic, bundles, and multi-attendee registration. User reviews commonly note that Splash’s conditional fields can feel limited for approvals or multi-order hierarchies, while Swoogo’s layered logic and fees can be complex to configure for first-time admins.
Capability | Splash | Swoogo | Accelevents |
|---|---|---|---|
Form customization | Visual editor with themes and light conditional fields | Builder with deep conditional logic and field rules | Drag and drop forms and badges, conditional questions by attendee type, reusable templates |
Payment processing | Major gateways with basic invoicing | Major gateways, invoicing, and complex fee handling | Seamless payment processing with conversion tracking and detailed order exports |
Discount codes | Simple promo codes with basic rules | Stacked codes with tiered rules and eligibility conditions | Unlimited codes, schedule and usage limits, per-ticket targeting |
Group registration | Basic multi-ticket in one checkout | Sub-registrants, packages, shared payments, and team invites | Ticket bundles for multiple attendees per order with flexible information capture |
Waitlist management | Manual approval or simple auto-release | Automated rules with priorities and capacity tiers | Automated release, priority settings, and notifications |
Registration analytics | Standard dashboards with exportable reports | Granular funnels with cohort views and custom segments | Real-time dashboards, shareable reports, and unified data across onsite and mobile |
Accelevents offers a highly customizable ticketing and event registration platform, including one-click forms, unlimited ticket types and discount codes, reusable templates, and conditional logic for tailored workflows. For teams that want visual brand control during signup, you can manage layouts and components in one place using event customization settings.
Group registration is simplified through ticket bundles, allowing multiple ticket purchases in a single order and flexible attendee information collection by type or role, which shortens checkout while keeping data clean for reporting.
Branding And Website Building
Splash centers its website builder on visual branding controls and pre-styled blocks for event creation. Swoogo focuses on layouts, widget-level configuration, and code access for teams with web skills. Both support templates, custom domains, and responsive pages. Splash streamlines page setup with brand guardrails, while Swoogo allows granular edits across components.
Accelevents pairs fast publishing with design control across headers, sections, forms, and footers using the event website builder. Teams can maintain consistency across programs and still tailor elements for each audience, which helps scale multi-event calendars without starting from scratch.
For programs that require brand-only experiences, the platform supports full white-label options across web, mobile, and virtual environments, including custom themes, URLs, and app branding so internal and external audiences see your identity first.
Marketing And Email Tools
Both platforms include built-in email tools for invitations, confirmations, reminders, and follow-ups. Splash emphasizes branded templates and list-based campaigns for event marketing. Swoogo emphasizes segments and automations tied to registration fields. Campaign support spans pre-event invitations, day-of updates, and post-event recaps. Some users note that mapping fields to lists or rules can take practice in either platform, particularly when accounts have many custom data points.
Accelevents includes list imports, role-based segments, and analytics tied to clicks and conversions, and teams can drive on-site interaction using attendee engagement tools that complement on-page branding.
Onsite Check-In And Badge Printing
Self-Service Kiosks
Splash offers browser-based kiosk screens that handle QR scans and last-name lookups with quick reprints. Swoogo provides configurable kiosk workflows with conditional steps such as waivers, add-ons, and group arrivals, plus batch check-in for sub-registrants tied to a primary order.
Place kiosks near power and stable internet
Match badge stock to printer capabilities
Prepare a staffed help desk for exceptions and name changes
Coordinate accessibility features for ADA compliance
Real-Time Badge Generation
Splash supports predefined badge templates with on-demand printing and reprints. Swoogo adds conditional badge elements by registration type, status, or bundle, and can distribute print jobs across stations for peak times.
Accelevents offers real-time badge generation with configurable templates, print pooling, and permissioned reprints as part of unified onsite operations, and it integrates directly with badge printing hardware used at registration desks or kiosks.
Mobile App Check-In
Splash provides a staff scanning app or web scanner for QR codes and manual lookup. Swoogo offers role-based mobile access with order-level and sub-registrant scanning and can enforce access for sessions or zones. Accelevents includes mobile check-in, role controls, and session access rules that map to ticket types.
Virtual And Hybrid Event Features
Streaming Options
Both platforms embed third-party streams, with Swoogo adding RTMP ingest and simulive scheduling. Accelevents includes a dedicated Virtual Event Hub with modular features so teams can enable streaming only where needed.
Engagement Tools
Splash offers chat, polling, and Q&A when supported by embedded players, while Swoogo includes moderated Q&A, polls, and 1:1 meeting requests. Onsite and hybrid programs in Accelevents pair check-in and session tracking with interactive tools so audiences stay engaged without extra apps, supplemented by optional gamification for contests or scavenger hunts.
Analytics For Remote Attendance
Both Splash and Swoogo track session-level views and participation. Accelevents consolidates attendance and engagement data in the same reporting layer used by onsite, which simplifies post-event analysis.
Security And Access Control
Role-Based Permissions
All three platforms use roles to control who can view or change data. Splash typically offers preset roles with toggles for editing, communications, and attendee management. Swoogo allows custom roles with granular permissions and separation of financial data from content access. Accelevents supports custom roles with detailed permissioning across registration, finance, content, and onsite operations.
Single Sign-On Solutions
Splash and Swoogo commonly support SAML 2.0 SSO for admin users, aligning with corporate password policies and MFA set by identity providers. Accelevents supports SSO and MFA across admin and attendee experiences, with SOC 2 and ISO 27001 compliance and detailed security audit logging for regulated industries.
Integrations With CRM And Marketing Platforms
Both platforms connect to major CRM and marketing tools. Splash supports Salesforce, Marketo, and HubSpot with one-way or bi-directional syncs, field mapping, and real-time updates for registrations. Swoogo supports Salesforce, Marketo, HubSpot, Eloqua, and Microsoft Dynamics 365, with scheduled and event-driven syncs and session data push.
Accelevents provides deep native connectors to Salesforce, HubSpot, and Marketo with no extra integration charges, and it integrates with numerous association management systems so membership data can drive pricing or access logic during checkout.
API And Developer Tooling
Splash and Swoogo publish API documentation with endpoints for attendees, orders, and sessions, with varying levels of access by plan. Accelevents offers REST APIs and webhooks with public docs and no fees for API access, which helps teams automate syncs or build internal portals without middleware.
Lead Capture And Tracking
Splash typically relies on partner apps for lead retrieval and tracking, and Swoogo provides exhibitor lead capture tied to attendee records with device-specific apps. Accelevents includes mobile app lead capture with QR scanning, offline support, unlimited users, real-time reports, lead scoring, note-taking, and integrated meeting-booking so exhibitors can work from one system on any modern device.
Call for Papers And Abstract Management
Neither Splash nor Swoogo is widely noted for deep native CFP flows across complex review panels without configuration. Accelevents includes native workflows for CFP and abstracts with multiple submission paths, auto reviewer assignment, and a dedicated speaker management portal for tasks, assets, and communications.
Exhibitor Management
Splash centers on sponsor branding placements and pages with lead retrieval most often handled by integrations. Swoogo offers exhibitor and sponsor portals for content, lead capture, and reporting. Accelevents provides a comprehensive exhibitor portal to manage digital booths, capture leads, book demos, coordinate teams, and track ROI, complemented by smart attendee connections through networking features.
Support For Continuing Education Credit Tracking
Some Swoogo deployments support attendance exports for credential reporting, and Splash can pass attendance to external systems. Accelevents includes automated credit assignment with a flexible program builder, instant certificate generation, self-service retrieval, audit trails, and LMS integration, aligned to sessions curated in the event agenda builder.
White-Label Branding Options
Buyers sometimes report limits on removing vendor branding in lower tiers. Accelevents enables full white-label branding across web, mobile, and virtual environments with customizable themes and domains so every touchpoint reflects your organization.
Analytics And Reporting
Splash provides standard dashboards with exports. Swoogo adds cohort and funnel views with custom segments and scheduled reports. Accelevents offers real-time data, shareable reports, and a fully integrated data model that connects registration, onsite, mobile, and virtual engagement, which simplifies performance reviews and stakeholder reporting.
Uptime And Reliability
Each vendor publishes status pages and maintenance windows. Accelevents is known for reliability in buyer reviews, with no references to outages in reviews.
Pricing And Licensing Differences
Flat-Rate Vs Per-Event
Splash is often quoted as an annual subscription tied to usage tiers, with some quotes offered per event for campaign use. Swoogo is frequently positioned as an annual flat rate with broad event allowances. Public price sheets for both are limited, and buyer reports indicate low-to-mid five-figure annual contracts for enterprise plans depending on registration volume, number of events, feature modules, support level, and contract length.
User Seat Limits
Splash commonly ties seat counts to plan tiers and workspaces, with additional seats as add-ons. Swoogo often includes larger admin bundles or role-based seat packs. Accelevents emphasizes transparent, scalable pricing with pay-only-for-what-you-need modules and no surprise add-ons.
Additional Optional Features
Optional modules for Splash and Swoogo can include complex registration logic, premium support SLAs, SSO, analytics, custom domains, mobile app branding, exhibitor portals, and onsite hardware. Accelevents bundles registration, onsite check-in, mobile apps, and engagement with clear add-ons so buyers can align budget and scope without hidden fees.
Which Tool Fits Different Event Formats
Event type | Better fit | Why | How Accelevents compares |
|---|---|---|---|
Conferences | Swoogo | Multi-track agendas, tiered access, approvals, and session controls | Unifies registration, session planning, mobile check-in, and reporting with enterprise controls |
Trade shows | Swoogo | Exhibitor and sponsor workflows plus lead capture and badge rules | Exhibitor portal with lead capture, ROI tracking, and onsite tools in one platform |
Field marketing events | Splash | Fast setup, brand-consistent pages, simple forms, quick cloning | Quick-launch pages and templates while keeping data, badges, and check-in connected |
Internal corporate events | Splash | Private access, branded experiences, straightforward RSVPs | Private registration with role-based access and mobile tools for executive briefings |
Association events | Swoogo | Member pricing logic, complex registration types, multi-day agendas | Member pricing, credential tracking, and consolidated reporting for boards and committees |
Educational events | Swoogo | Session-level attendance, credential tracking, varied registrant roles | Integrated attendance tracking, CE credit workflows, and certificates |
These pairings represent baseline fits for common requirements. Unique compliance, data, or production needs may shift the choice, and Accelevents provides a balanced option for teams that want a single system across registration, onsite, mobile, and post-event analysis.
Target Users And Industries
Splash is often selected by brand and field marketing teams that need fast, on-brand RSVP pages and campaign reporting across many smaller events. Swoogo is frequently chosen by enterprise and association teams running larger multi-track conferences with approvals, packages, and complex pricing across attendee types.
Accelevents suits conferences, trade shows, fundraisers, internal meetings, and continuing education events, especially for enterprises, associations, agencies, and nonprofits. Teams running multi-day conferences can leverage the dedicated conference solution, and agencies that manage many clients and templates benefit from agency workflows. Media and content-driven programs can start quickly using the media industry solution set.
Who Chooses Each Platform? Typical Customers
Splash tends to resonate with marketing teams that value templated design, brand controls, and a quick path to launch for frequent, smaller events. Swoogo often fits organizations that accept the learning curve of complex rules in exchange for detailed registration logic and large program administration, and total cost can reflect enterprise scale. Organizations of all sizes, including large enterprises, mid-market corporations, associations, agencies, and nonprofits, choose Accelevents as an all-in-one, highly customizable solution with rapid onboarding and strong customer success.
Finding The Right Platform For Your Next Event
Splash emphasizes branded pages and fast setup for straightforward signups. Swoogo emphasizes granular registration logic, layered access rules, and detailed data controls across large programs. Teams favoring quick launch cycles and consistent design often align with Splash. Teams managing complex pricing, approvals, multi-attendee orders, and strict data governance often align with Swoogo.
Accelevents bridges complex enterprise features and ease of use, unifying registration, onsite, mobile apps, and reporting in one place, with on-brand pages configured through event customization and engagement supported by attendee engagement that works on-site and in hybrid formats.
Request a demo to explore how Accelevents can simplify your event management process.
FAQs About Splash Vs Swoogo
How do Splash and Swoogo handle sponsor and exhibitor management?
Splash centers on sponsor branding placements and pages, with exhibitor lead retrieval commonly handled via integrated apps. Swoogo includes exhibitor and sponsor portals, lead retrieval tied to attendee records, and reporting that links scans or meetings to orders and revenue. Accelevents adds a built-in exhibitor portal, native lead capture, and ROI dashboards so teams do not need to piece together extra tools.
What are the main customer support differences between Splash and Swoogo?
Both provide knowledge bases, email, and chat support, with phone support and dedicated managers typically available on higher tiers. Support hours, live response times, and SLA commitments vary by plan and region. Accelevents is noted for a responsive support model and fast live help.
Can either platform handle recurring event series?
Both support event cloning and templates for recurring series. Swoogo adds multi-event oversight and reporting across related events, while Splash focuses on reusable themes and workspaces for consistent rollout. Accelevents supports cloning, reusable components, and consolidated reporting across programs.
How do Splash and Swoogo compare for international events?
Both offer multiple currencies, tax settings, and time zones, along with multilingual registration pages or fields. Compliance commonly includes GDPR-aligned data processing terms and cookie controls, with specific certifications dependent on plan and contract. Accelevents supports global programs with configurable taxation and regional settings.
