Swoogo, EventsAir, and Accelevents are event management platforms designed to help organizations plan, manage, and execute conferences, trade shows, internal meetings, and virtual or hybrid events. Each offers tools for event registration, attendee engagement, onsite check-in, reporting, and more.
Swoogo holds approximately 0.97% of the event management software market, while EventsAir has a 0.13% share. Accelevents has gained rapid adoption among 1,847 customers, including enterprises, associations, agencies, and nonprofits, by bridging the gap between complex enterprise features and ease of use. This comparison will help event organizers understand how these platforms differ and where Accelevents can benefit enterprises and associations seeking a highly customizable, all-in-one event solution.
Feature | Swoogo | EventsAir | Accelevents |
|---|---|---|---|
Founded | 2015 | 1990 | 2015 |
Primary market | Mid-market to enterprise | Enterprise and government sectors | Enterprises, associations, agencies, nonprofits, mid-market |
Platform type | Cloud-based SaaS | Cloud-based SaaS | Cloud-based SaaS |
Core strength | Ease of use, unlimited events | Complex event workflows, compliance | Highly customizable, seamless experience, rapid onboarding, strong customer success |
Summary of Companies
Swoogo and EventsAir have both evolved to serve a wide range of event organizers. Swoogo was built to simplify multi-event management, while EventsAir, founded earlier, is known for supporting complex, compliance-heavy events for large institutions and government sectors. Both platforms have expanded their feature sets over time, but user reviews sometimes mention confusion or frustration with certain deep features, especially when dealing with complex workflows or layered interfaces.
Accelevents, in contrast, was intentionally designed with a single, consistent data model, creating a seamless experience for event organizers, attendees, exhibitors, and speakers. The platform is recognized for its ease of use, highly customizable workflows, and a support team that responds in less than 21 seconds, 24/7. This approach ensures that even as features are added, the experience remains unified and user-friendly.
Who Chooses Each Platform?
Swoogo is typically selected by marketing teams, mid-sized businesses, and nonprofits that value a straightforward interface and the ability to run multiple branded events each year. Its user-based pricing appeals to organizations managing frequent or varied events.
EventsAir is generally chosen by large enterprises, government agencies, and organizations that run high-volume or recurring events requiring complex registration logic, approval workflows, and compliance controls. Its pricing and feature set are typically suited for enterprise-scale deployments.
Accelevents attracts organizations of all sizes—including large enterprises, mid-market corporations, associations, agencies, and nonprofits—who need an all-in-one, highly customizable solution with rapid onboarding and strong customer success. The platform is also favored by customers looking for a solution that is actively reinvesting in product innovation and new features.
Key Features for Event Marketing and Management
Feature Category | Swoogo Capabilities | EventsAir Capabilities | Accelevents Capabilities |
|---|---|---|---|
Marketing tools | Custom registration forms, email campaigns, branded landing pages | Email scheduling, speaker promotion, content delivery workflows | Event website builder, drag-and-drop customization, unlimited ticket types, reusable templates, discount codes, one-click registration forms, and seamless payment processing |
Management tools | Unlimited events, session management, attendee segmentation | Abstract management, budgeting, resource planning, role-based access | Event agenda builder, group registration via ticket bundles, conditional logic in forms, and customizable workflows for different attendee types |
Analytics | Basic reporting dashboards, attendance tracking, export options | Complex ROI tracking, engagement heatmaps, real-time performance data | Shareable reports, real-time analytics, and a fully integrated data model across registration, onsite, mobile, and virtual components |
Swoogo focuses on quick setup and customizable registration forms. EventsAir offers a detailed toolkit for structured communications and compliance. Accelevents combines these strengths, offering a highly customizable registration and event management suite with drag-and-drop tools, unlimited ticket types, conversion tracking, and seamless payment processing.
Registration & Ticket Tools
User reviews of Swoogo and EventsAir sometimes mention limitations or confusion with deep registration workflows, especially when handling multi-session or conditional ticketing. Swoogo's drag-and-drop builder is simple for basic events but can become cumbersome with complex requirements. EventsAir’s ticketing supports advanced logic but may require training to master.
Accelevents' event registration platform stands out for its highly customizable approach, offering drag-and-drop customization for event pages, forms, and badges. Organizers can create unlimited ticket types, apply discount codes, and use reusable templates. Group registration is streamlined with ticket bundles, and conditional logic supports tailored workflows for different attendee types. Payment processing and conversion tracking are seamless, supporting a smooth experience for both organizers and attendees.
Analytics & Reporting
Swoogo provides basic dashboards and attendance tracking, but some users report that exporting or sharing reports can be cumbersome. EventsAir delivers complex ROI tracking and real-time performance data, though its reporting interface may require additional setup and training.
Accelevents offers real-time, shareable analytics with a fully integrated data model, connecting registration, onsite, mobile, and virtual data for a unified view of event performance. This ensures that organizers always have access to actionable insights across every event touchpoint.
In-Person, Virtual, and Hybrid Event Capabilities
Swoogo and EventsAir both support in-person, virtual, and hybrid events. EventsAir offers a dedicated virtual venue with networking tools, but some reviewers have noted occasional glitches with virtual modules. Swoogo relies on integrations for virtual access and does not offer a proprietary virtual hub.
Originally built for in-person experiences, Accelevents now supports all event types. It features native badge printing, mobile app check-in, and a dedicated Virtual Event Hub with modular features. The platform is known for reliability, with no references to outages in reviews.
Branding and Customization Options
Swoogo and EventsAir both provide branding tools, but EventsAir's options are layered and may require more setup time. Swoogo favors template-driven customization for speed.
Accelevents delivers full white-label branding across web, mobile, and virtual environments, with customizable themes and layouts. This ensures a consistent, branded experience for attendees, sponsors, and exhibitors.
Website and Email Design
Swoogo's drag-and-drop website builder and email templates are easy to use for most events. EventsAir offers deeper layout control but may involve more steps and complexity.
Accelevents' event website builder uses a visual, drag-and-drop interface for landing pages and registration sites, requiring no coding. Automated email templates are integrated directly into event workflows, streamlining communications.
Mobile Experience Options
Swoogo supports mobile-friendly web access but does not offer a proprietary mobile app. EventsAir provides a dedicated mobile app with branding and interactive features, but setup can be complex.
Accelevents enables mobile check-in, session selection, and personalized agendas through responsive web pages and its mobile app, without requiring downloads for core features. This approach balances ease of use with robust onsite engagement options.
Integration With Other Systems
Swoogo and EventsAir both connect with CRM, marketing, and payment systems, but integration depth and fees may vary. Swoogo supports Salesforce and HubSpot, while EventsAir connects with Microsoft Dynamics and Eloqua, among others.
Accelevents provides deep, no-fee native integrations to Salesforce, HubSpot, Marketo, and numerous association management systems, ensuring seamless data flow across platforms.
Integration Type | Swoogo | EventsAir | Accelevents |
|---|---|---|---|
CRM | Salesforce, HubSpot, Marketo, Zoho | Microsoft Dynamics, Salesforce, SugarCRM, Eloqua | Salesforce, HubSpot, Marketo, association management systems (no integration fees) |
Marketing | Mailchimp, Pardot, ActiveCampaign | Campaign Monitor, Adobe Campaign, Mailchimp | Mailchimp, Pardot, and other marketing automation tools |
Payment | Stripe, PayPal, Authorize.net | Windcave, PayPal, Stripe, SecurePay | Stripe, PayPal, and more |
Other | Slack, Zapier, Google Analytics | Zapier, Microsoft Power BI, FTP, Webhooks | Slack, Zapier, webhooks, deep REST API (no fees) |
API and Custom Integrations
Swoogo and EventsAir both offer APIs, though EventsAir’s documentation and access may require extra steps or fees. Swoogo provides REST APIs for integration, but some features may be limited.
Accelevents offers robust REST APIs and webhooks with no fees for access, and thorough documentation for developers, making it easy for organizations to integrate with other systems.
Lead Capture and Tracking
EventsAir and Swoogo offer lead capture for exhibitors, but may charge per exhibitor or device, and some setups may require dedicated hardware. Features and costs can vary by plan.
Accelevents provides mobile app lead capture with QR scanning, offline support, unlimited users, real-time reports, lead scoring, note-taking, and integrated meeting-booking, all included for exhibitors and sponsors.
Call for Papers & Abstract Management
EventsAir includes abstract management, but some users note that workflows can be difficult to configure. Swoogo’s support for call for papers is limited and may require external tools.
Accelevents features native workflows for call for papers and abstracts, multiple submission paths, auto reviewer assignment, and a speaker portal with task management, making it easy for organizers to manage speaker content.
Exhibitor Management
Swoogo and EventsAir both provide exhibitor portals, but some reviewers have cited shortfalls in digital booth setup and lead tracking.
Accelevents offers a comprehensive exhibitor portal to manage digital booths, capture leads, book demos, coordinate teams, and track ROI, all within a unified platform.
Support for Continuing Education Credit Tracking
EventsAir’s CE credit tracking is available, but setup can be complex. Swoogo’s support is more basic and may require manual processes.
Accelevents delivers automated credit assignment, a flexible program builder, instant certificate generation, self-service retrieval, audit trails, and LMS integration, supporting seamless continuing education experiences.
White-Label Branding Options
Swoogo and EventsAir allow some branding customization, but may limit full removal of platform branding depending on the plan.
Accelevents provides full white-label branding across web, mobile, and virtual environments, including customizable themes, so your event experience is always on brand.
Role-Based Access and Compliance
Both Swoogo and EventsAir offer permission controls, but EventsAir is often chosen for complex compliance needs. Swoogo supports basic role-based access.
Accelevents supports custom roles, SSO, MFA, SOC-2 and ISO 27001 compliance, and detailed security audit logging, ensuring enterprise-grade security and governance.
Pricing and Packages
Swoogo uses user-based pricing, which can be cost-effective for teams running multiple events. Pricing details are typically shared during demos, and some users mention hidden fees for certain integrations or features.
EventsAir uses a quote-based model, with pricing determined by event size, features, and organization type. Enterprise deployments may include setup and support costs.
Accelevents offers transparent, scalable pricing with pay-only-for-what-you-need modules and no surprise add-ons. This makes it easy for organizations to budget for all event types.
Target Users and Industries
Swoogo is best for mid-market and nonprofit customers running multiple branded events each year. EventsAir is geared toward large enterprises, government agencies, and associations that need complex workflows and compliance.
Accelevents is suitable for conferences, trade shows, internal meetings, fundraisers, and continuing education events—especially for enterprises, associations, agencies, and nonprofits looking for a scalable, all-in-one platform.
Making Your Decision
Swoogo and EventsAir each have strengths for specific event types and organizational needs. Swoogo emphasizes ease of use for frequent, branded events, while EventsAir is built for organizations that require complex workflows and compliance.
Accelevents bridges these worlds, delivering a highly customizable, all-in-one solution that balances enterprise-grade features with rapid onboarding and ease of use. Its single data model, strong customer success, and a support team that responds in less than 21 seconds, 24/7, make it a compelling choice for organizations seeking to streamline event operations across in-person, hybrid, and virtual experiences.
To see how Accelevents can power your next event, request a demo today.
FAQs About Swoogo vs EventsAir vs Accelevents
How long does it take to learn Swoogo or EventsAir compared to Accelevents?
Swoogo is generally faster to learn due to its simpler interface, while EventsAir’s complex feature set may require additional training. Accelevents is intentionally designed for rapid onboarding and ease of use, with a single, consistent data model and a support team that responds in less than 21 seconds, 24/7.
What are the pricing differences between these platforms?
Swoogo uses user-based pricing with unlimited events. EventsAir offers custom quotes based on event size and features. Accelevents provides transparent, scalable pricing with no hidden fees, allowing you to select only the modules you need.
Which platform offers better support for virtual events?
EventsAir includes a built-in virtual venue with engagement tools. Swoogo connects with external virtual tools and supports browser-based access. Accelevents supports all event types with a dedicated Virtual Event Hub, mobile app check-in, and modular virtual features.
Can all three platforms handle large-scale conferences with multiple tracks?
Yes, each platform supports large, multi-track events. EventsAir is often chosen for its complex agenda and compliance workflows, Swoogo for its ease of use, and Accelevents for combining enterprise-grade features with a seamless, highly customizable experience.
Do Swoogo, EventsAir, and Accelevents offer mobile apps for attendees?
EventsAir provides a downloadable mobile app. Swoogo offers mobile-friendly web access. Accelevents supports both mobile web and app access, enabling check-in, personalized agendas, and engagement without requiring downloads for core features.
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