Fundraising Thermometers and Other Tactics to Engage Your Audience

  • Fundraising thermometer

If someone told you that the key to their increased fundraiser proceeds was a fundraising thermometer, would you believe them?

After consulting with and running many of our own fundraisers, we buy it!

The benefit of fundraising thermometers (and similar tools) is that they are a dynamic way to engage your audience, and make them feel more connected to your fundraiser.

While standard fundraising means such as silent auctions, raffles, and fund a need programs are a step in the right direction for your next fundraising campaign, we’re going to give you a few fresh tips on how you can use complementary tools to take your event experience and proceeds to the next level!

Fundraising Thermometer

One of our favorite fundraising hacks is to display an interactive fundraising thermometer at your event. Many mobile fundraising tools offer some sort of fundraising thermometer to allow you and your audience to easily track proceeds against the goal that you have set for your fundraising campaign or event. You can even display a fundraising thermometer on your online fundraising page for people to view from home.

fundraising thermometer

Your supporters will love seeing their bids / contributions immediately move the thermometer a bit closer to your fundraising goal. As the crowd begins to collectively see the fundraising thermometer inch toward your goal, the group’s energy will result in a concerted effort to reach the top of the thermometer, leading to increased bids toward the end of your event or fundraising campaign!

Live Call-to-Actions

Another great tool that will increase engagement and participation at your next fundraising event is the live Call-to-Action (CTA for short).

CTAs are quick updates to your audience that take place during your fundraising event in order to encourage immediate contributions. Typically, these immediate contributions take the form of:

  • Fund a Need Contributions
  • Silent Auction Bids
  • Raffle Ticket Purchases
  • General Donations

The Call-to-Action allows your event hosts or MC to create a direct appeal to the audience. This appeal can be extremely personal, and will help create a closer relationship with your donors, leading to increased support and proceeds. When preparing for your call-to-action, we suggest describing your cause or organization, including a personal story or connection to that cause, and updating your audience on the progress your campaign has made to date and how far you need to go to reach your goal. Phrases like “If each person donates $5, we’ll hit our goal in the next 10 minutes,” can be extremely powerful to an audience of supporters.

Go Mobile

If you want to really engage your audience, we suggest making the switch to a mobile fundraising tool. Mobile fundraising replaces traditional fundraising formats (paper bid sheets, raffle tickets, etc.) and creates an immersive and interactive experience for your supporters.

The increased accessibility and ease of use with mobile fundraising tools will result in a better experience for your audience, higher engagement, and increased donations.

We personally love using mobile fundraising tools to help support:

  • Silent Auctions
  • Raffles
  • Fund A Need Campaigns
  • General Online Fundraising Pages

In conclusion, there are variety of tactics that can be used to increase engagement with your audience. Higher engagement means more donations and higher proceeds. So as you prepare for your next fundraising event, don’t forget about the effect that thermometer can have on your proceeds!

If someone told you that the key to their increased fundraiser proceeds was a fundraising thermometer, would you believe them?

After consulting with and running many of our own fundraisers, we buy it!

The benefit of fundraising thermometers (and similar tools) is that they are a dynamic way to engage your audience, and make them feel more connected to your fundraiser.

While standard fundraising means such as silent auctions, raffles, and fund a need programs are a step in the right direction for your next fundraising campaign, we’re going to give you a few fresh tips on how you can use complementary tools to take your event experience and proceeds to the next level!

Fundraising Thermometer

One of our favorite fundraising hacks is to display an interactive fundraising thermometer at your event. Many mobile fundraising tools offer some sort of fundraising thermometer to allow you and your audience to easily track proceeds against the goal that you have set for your fundraising campaign or event. You can even display a fundraising thermometer on your online fundraising page for people to view from home.

Your supporters will love seeing their bids / contributions immediately move the thermometer a bit closer to your fundraising goal. As the crowd begins to collectively see the fundraising thermometer inch toward your goal, the group’s energy will result in a concerted effort to reach the top of the thermometer, leading to increased bids toward the end of your event or fundraising campaign!

Live Call-to-Actions

Another great tool that will increase engagement and participation at your next fundraising event is the live Call-to-Action (CTA for short).

CTAs are quick updates to your audience that take place during your fundraising event in order to encourage immediate contributions. Typically, these immediate contributions take the form of:

  • Fund a Need Contributions
  • Silent Auction Bids
  • Raffle Ticket Purchases
  • General Donations

The Call-to-Action allows your event hosts or MC to create a direct appeal to the audience. This appeal can be extremely personal, and will help create a closer relationship with your donors, leading to increased support and proceeds. When preparing for your call-to-action, we suggest describing your cause or organization, including a personal story or connection to that cause, and updating your audience on the progress your campaign has made to date and how far you need to go to reach your goal. Phrases like “If each person donates $5, we’ll hit our goal in the next 10 minutes,” can be extremely powerful to an audience of supporters.

Go Mobile

If you want to really engage your audience, we suggest making the switch to a mobile fundraising tool. Mobile fundraising replaces traditional fundraising formats (paper bid sheets, raffle tickets, etc.) and creates an immersive and interactive experience for your supporters.

The increased accessibility and ease of use with mobile fundraising tools will result in a better experience for your audience, higher engagement, and increased donations.

We personally love using mobile fundraising tools to help support:

  • Silent Auctions
  • Raffles
  • Fund A Need Campaigns
  • General Online Fundraising Pages

In conclusion, there are variety of tactics that can be used to increase engagement with your audience. Higher engagement means more donations and higher proceeds. So as you prepare for your next fundraising event, don’t forget about the effect that thermometer can have on your proceeds!

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2016-12-13T08:22:55-04:00December 9th, 2016|Fundraising Tips|