Today’s guest blogger is Dana Ostomel, founder and Chief Gifting Officer at Deposit A Gift, the crowdfunding platform that allows you to raise money for anything that matters to you. Today, Dana discusses Crowdfunding and the role it plays in mobile fundraising.
These days, crowdfunding is the new big thing in fundraising. It’s transforming the donations landscape by using social media to harness the power of the crowd. But it also has one quality that has become extremely important over the last decade: mobility.
More than ever, people are relying on their smart phones to handle things on the go. Whether in the car, on a train, or sitting in a waiting room, people now have easy access to the Internet and social media, wherever they are. Instead of twiddling their thumbs during transitional moments, people now engage the Internet in ways they otherwise wouldn’t have much time for. They read news articles, they check their social media, and, now, because of crowdfunding, they become supporters of your cause.
Crowdfunding, at its most basic level, is online, social fundraising, so it is closely tied with social media. It works best when you can get people to share a campaign with their ‘friends’ or ‘followers.’ Sites like Facebook and Twitter are the prime location for crowdfunders to market their campaigns, and work perfectly because all social media platforms are very mobile, and for many, the phone applications are used far more than their websites.
Crowdfunding platforms also tend to be optimized for mobile users. Most platforms have mobile versions of their websites, adjusted for smaller screens. Deposit a Gift, for example, has a mobile version of its web interface, which even comes with the extra option to share campaigns via text message, just by clicking a button.
Finally, the contribution process on crowdfunding websites is visually engaging, simple, and quick. Gone are the days of sterile, transactional, and confusing donation pages. Crowdfunding is made to be attractive and exciting. After people contribute to a campaign, they get to watch the campaign’s thermometer rise. Most importantly, the whole process takes minutes. Perfect for the on-the-go supporter!
Dana Ostomel is the founder and Chief Gifting Officer of Deposit a Gift, the crowdfunding platform that lets you raise money for anything that matters to you. Use it to raise money for any organizational or personal needs, from charity to school fundraising, memorial funds, help with medical bills, disaster relief, pet rescue or crowdfunding a personal project. Deposit a Gift’s interface is the easiest to use for both campaign organizers and givers, and they offer the lowest fees in the crowdfunding space. Learn more about their all-in-one platform for donations, sponsorships and ticket sales and start your campaign today: http://www.depositagift.com